Competition Kickboxing Gym Merch Revenue Math: What the Shop Earns

The vendor question for every competition kickboxing gym owner: what does the apparel shop actually earn per year? Below are worked annual revenue models for three gym sizes with realistic participation rates, per-piece margins, and platform costs. Numbers are conservative; well-promoted gyms outperform these in years 2 and 3.

Small Gym (4-8 Active Fighters)

Revenue source	Annual units	Margin per unit	Annual margin
Walk-out hoodies (1-2 per fighter per year)	12	$30	$360
Team travel tees (2-3 per fighter)	18	$15	$270
Fight camp tees and tanks	25	$15	$375
Coach corner polos and quarter-zips	6	$15	$90
Family and fan apparel	30	$12	$360
Embroidered hats and snapbacks	15	$10	$150
Annual gross margin			$1,605
Platform cost (Self-Service VIP)	$59 x 12		($708)
Annual net margin			$897

Medium Gym (15-25 Active Fighters)

Revenue source	Annual units	Margin per unit	Annual margin
Walk-out hoodies	40	$30	$1,200
Team travel tees	70	$15	$1,050
Fight camp tees and tanks (3-4 camps per year)	100	$15	$1,500
Coach corner polos and quarter-zips	15	$15	$225
Family and fan apparel	120	$12	$1,440
Embroidered hats and snapbacks	60	$10	$600
Title fight commemorative drops	40	$22	$880
Annual gross margin			$6,895
Platform cost (Self-Service VIP)	$59 x 12		($708)
Annual net margin			$6,187

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Large Gym (40+ Active Fighters)

Revenue source	Annual units	Margin per unit	Annual margin
Walk-out hoodies	100	$32	$3,200
Team travel tees	200	$15	$3,000
Fight camp tees and tanks (6+ camps per year)	250	$15	$3,750
Coach corner polos and quarter-zips	40	$15	$600
Family and fan apparel	400	$12	$4,800
Embroidered hats and snapbacks	180	$10	$1,800
Title fight commemorative drops	150	$25	$3,750
Pro fighter personal brand affiliate kickback	80	$8	$640
Annual gross margin			$21,540
Platform cost (Done-For-You VIP)	$109 x 12		($1,308)
Annual net margin			$20,232

What the Net Margin Typically Funds

• Gym overhead supplement (rent, utilities).
• Coach payouts and assistant coach stipends.
• Team travel costs for tournaments.
• Sponsoring fighter walk-out hoodies for marquee amateur cards.
• Gym facility upgrades (new heavy bags, new ring, new mats).

Affiliate Income Stacked on Top

Every other gym, fighter, or coach the gym owner refers to the platform earns 10% of their monthly subscription forever plus $1 per piece they ever sell. A medium-sized gym that refers 5-10 partner gyms layers $3,000-$8,000 in annual passive affiliate income on top of the direct margin.

Frequently Asked Questions

How conservative are these numbers?

Conservative. Real participation rates for fight gym families and fans run higher than modeled. Year-2 and Year-3 revenue typically 50-100% higher as the shop reputation builds.

Whats the breakeven on VIP?

About 4 hoodies or 8 tees per month covers the $59 platform fee. Most gym shops clear this in week one of going live.

Does the gym handle fulfillment?

No. Every order ships direct from the US print partner network to the buyer. Gym handles zero fulfillment.