Cold Plunge Studio Apparel

Cold plunge studio apparel turns the studio brand into a daily-wear category for members. The Bear Grips Pro Shops platform builds a free branded studio store where members buy tees, hoodies, hats, and tank tops directly. The studio holds no inventory and earns a fixed margin on every member purchase. US-printed, free shipping to each member, in about a week.

Why Cold Plunge Studios Need a Branded Apparel Line

Most cold plunge studios run 100 to 500 active members who come 2 to 4 times a week. The studio brand becomes part of the member's identity. Walking into the cold tank, sitting in the sauna, posting recovery content on Instagram, sweating in a class with 8 other members. They want to wear the brand.

Without a branded apparel store, that desire goes unmet. Members keep wearing the same wellness brands they bought online (Lululemon, Vuori, Alo) and the studio gets none of the brand spillover. With a Pro Shops store, the studio captures it: members wear the studio logo to other gyms, to coffee, to recovery podcasts, to wellness retreats.

Best Apparel Pieces for a Cold Plunge Studio Lineup

Five core pieces cover 80% of cold plunge studio member spend:

• Bear Grips Comfort Soft Hoodie. The post-plunge pullover. Members reach for a hoodie immediately after a cold session. Free base $44.94, VIP base $36.88.
• Sport-Tek Men's Moisture-Wicking Tee and Ladies' Moisture Wicking Tee. The pre-session and post-session tee. Lightweight, fast-drying. Free base $28.88 (men) / $31.95 (ladies).
• Next Level Ladies Racerback Tank. The sauna and yoga tank. Sells year-round in warm-room studios. Free base $23.93.
• Bear Grips Perfect Soft Crewneck Sweatshirt. The cotton-blend post-plunge crew at a lower price than the hoodie. Free base $40.96.
• Yupoong Adjustable Cotton Lifestyle Hat. The casual studio cap. Members wear it out of the studio to coffee, errands, weekend hikes. Free base $29.95.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Design Direction for Cold Plunge Studio Apparel

Cold plunge studios live in the wellness aesthetic. Apparel design follows the same direction:

• Minimalist logo. Studio name or monogram in a clean sans-serif, often single color, often on a single chest position.
• Neutral palette. Black, charcoal, sand, stone, sage, cream, navy. Avoid bright primary colors. Wellness consumers buy neutrals.
• Subtle back-panel callouts. "Recover. Repeat." or the studio motto in small text across the back, never large.
• Sleeve hits. Studio location or "Cold Plunge Club" on the sleeve.
• Optional graphic emblem. A simple ice-cube, snowflake, or steam-and-flame contrast graphic for hoodies and hats.

The studio that overdesigns ends up with apparel that members will not wear outside the studio. The studio that underdesigns and stays neutral ends up with apparel members wear every day.

Studio Apparel Revenue Math

Active Members	Members Buying/Year (60%)	Avg Spend	Margin %	Annual Studio Revenue
100	60	$75	30%	$1,350
250	150	$85	32%	$4,080
500	300	$95	33%	$9,405
1,000 (multi-location)	600	$100	35%	$21,000

These numbers assume 60% of active members buy at least one item per year. Studios that promote the apparel store actively (mention in welcome emails, signage at the front desk, member challenge prize bundles) typically hit 70 to 80% buy rate.

How the Studio Owner Sets Up the Store

1. Sign up at Bear Grips Pro Shops, free.
2. Upload the studio logo. Pick the apparel pieces (tee, hoodie, tank, hat).
3. Set retail prices with studio margin built in. Most studios run 30 to 35% margin.
4. Place the logo on the chest, back, and sleeve in the design template.
5. Click publish, copy the studio store URL.
6. Share the link in the member welcome email, on the front-desk QR code, on the studio Instagram bio, in the post-class follow-up text.

Members buy directly. Each item ships to the member's home. The studio earns the margin on every sale. No inventory, no checkout management, no shipping logistics.

Frequently Asked Questions

Do members have to come to the studio to buy apparel?

No. The studio apparel store is an online store with a unique studio URL. Members buy from any device, items ship directly to their home address.

Can a small studio with 50 members open an apparel store?

Yes. No minimum order. A 50-member studio can sell 1 item or 100 items per month and earn margin on each.

How does the studio collect the margin from apparel sales?

Margin (retail minus base cost) is paid to the studio's payout account on a recurring schedule. Bear Grips handles checkout, payment, printing, and shipping.

Can the studio brand multiple apparel categories under one store?

Yes. One studio store can hold tees, hoodies, tanks, hats, joggers, and accessories. Members shop the full lineup from one URL.