Cold plunge and sauna studio hoodies are the highest-margin item in any studio apparel store. Members reach for a hoodie immediately after every cold session. Bear Grips Pro Shops carries premium fleece pullovers, zip-ups, and crewneck sweatshirts that hold a studio logo crisply and become the recovery-uniform layer for members who train at the studio multiple times a week.
The cold plunge experience ends the same way every time: member steps out of 38-degree water, towels off, immediately wants to warm up. The hoodie is the answer. Cold plunge studio members buy hoodies for the studio in higher proportion than members of any other fitness vertical.
Volume-wise, tees still outsell hoodies 2:1 in unit count. But revenue-wise, hoodies often outpace tees because of the higher margin per item ($18 to $30 per hoodie vs $8 to $14 per tee). A studio that doesn't carry hoodies leaves 40% of its apparel revenue on the table.
Stock multiple warm-layer styles to capture more per-member spend:
Pullover hoodies. Volume leader. 55 to 65% of warm-layer sales. The hood, the kangaroo pocket, the casual studio fit.
Zip-ups. 20 to 25% of warm-layer sales. Members who layer over a tank or tee, and members who want a more functional jacket-style option for travel.
Crewneck sweatshirts. 15 to 20%. The lower-price entry. Members who prefer the no-hood look or want a second sweatshirt at a more accessible price.
Members will not wear a heavily designed hoodie outside the studio. Keep the design subtle for the core lineup; reserve bigger graphics for limited member drops.
| Active Members | Members Buying Hoodies/Year (35%) | Margin/Hoodie | Annual Hoodie Revenue |
|---|---|---|---|
| 100 | 35 | $22 | $770 |
| 250 | 88 | $24 | $2,112 |
| 500 | 175 | $25 | $4,375 |
| 1,000 | 350 | $26 | $9,100 |
These numbers assume 35% of active members buy at least one hoodie per year. Cold plunge studios that promote a winter "stay warm" hoodie drop or a member-challenge prize bundle commonly hit 50%+.
Launch a free studio store with premium fleece hoodies, zip-ups, and crewnecks. Members buy direct, studio earns $20+ per hoodie, no inventory.
Start FreeA premium pullover fleece like the Bear Grips Comfort Soft Hoodie or the Champion Unisex Performance Hoodie. Both hold a studio logo crisp and run soft through hundreds of washes.
Yes. The Bella+Canvas Women's Premium Cropped Hoodie or unisex Champion hoodies cover both. Stock together so members of any size and gender find a fit.
Margins typically run $18 to $30 per hoodie depending on the blank used and the retail price set by the studio. Retail commonly runs $65 to $85 for studio-branded fleece hoodies.
Yes. The Bella+Canvas Women's Premium Cropped Hoodie and Cropped Sweatshirt are both fitted women's-cut options.
Bear Grips Pro Shops