Bear Grips Pro ShopsCold Plunge and Sauna Studio Hoodies and Sweatshirts
- The post-plunge pullover members reach for immediately after a cold session.
- Premium fleece options that hold a studio logo through years of wear.
- Pullover, zip-up, and crewneck styles in the wellness neutral palette.
- Studio earns $18 to $30 margin per hoodie sold.
Cold plunge and sauna studio hoodies are the highest-margin item in any studio apparel store. Members reach for a hoodie immediately after every cold session. Bear Grips Pro Shops carries premium fleece pullovers, zip-ups, and crewneck sweatshirts that hold a studio logo crisply and become the recovery-uniform layer for members who train at the studio multiple times a week.
Why Hoodies Outsell Tees in Cold Plunge Studios
The cold plunge experience ends the same way every time: member steps out of 38-degree water, towels off, immediately wants to warm up. The hoodie is the answer. Cold plunge studio members buy hoodies for the studio in higher proportion than members of any other fitness vertical.
Volume-wise, tees still outsell hoodies 2:1 in unit count. But revenue-wise, hoodies often outpace tees because of the higher margin per item ($18 to $30 per hoodie vs $8 to $14 per tee). A studio that doesn't carry hoodies leaves 40% of its apparel revenue on the table.
Best Hoodie Styles for Cold Plunge and Sauna Studios
- Bear Grips Comfort Soft Hoodie. Premium fleece pullover, soft brushed interior. The default studio hoodie. Free base $44.94, VIP base $36.88.
- Champion Unisex Performance Hoodie. Brand-name upgrade. Champion carries recognition with wellness-aware members. Free base $53.93, VIP base $45.88.
- Bella+Canvas Women's Premium Cropped Hoodie. Women's crop hoodie. Free base $56.96, VIP base $47.88.
- Gildan Classic Zip-Up Hoodie. Zip-up option for layering over a tank or tee. Free base $49.92, VIP base $41.88.
- Bear Grips Perfect Soft Crewneck Sweatshirt. Lower-price entry. Cotton-blend crewneck for members who do not wear hoodies. Free base $40.96.
- Champion Unisex Crewneck Sweatshirt. Premium crewneck. Free base $49.92, VIP base $41.88.
Pullover vs Zip-Up vs Crewneck in Studio Stores
Stock multiple warm-layer styles to capture more per-member spend:
Pullover hoodies. Volume leader. 55 to 65% of warm-layer sales. The hood, the kangaroo pocket, the casual studio fit.
Zip-ups. 20 to 25% of warm-layer sales. Members who layer over a tank or tee, and members who want a more functional jacket-style option for travel.
Crewneck sweatshirts. 15 to 20%. The lower-price entry. Members who prefer the no-hood look or want a second sweatshirt at a more accessible price.
Hoodie Design for Wellness-Brand Studios
- Chest logo only. Studio monogram or name in single-color print, 4 to 5 inches wide on the left chest.
- Chest logo plus across-the-back motto. "Cold Therapy Club" or "Sweat. Plunge. Repeat." in small text across the back upper shoulder.
- Sleeve hits. Studio location ("Brooklyn," "Austin," "Venice") on the right sleeve at 2 inches.
- Limited drops with graphic emblems. An ice-cube, steam-cloud, contrast-therapy graphic for member challenge drops.
Members will not wear a heavily designed hoodie outside the studio. Keep the design subtle for the core lineup; reserve bigger graphics for limited member drops.
Hoodie Revenue Math for a Cold Plunge Studio
| Active Members | Members Buying Hoodies/Year (35%) | Margin/Hoodie | Annual Hoodie Revenue |
|---|---|---|---|
| 100 | 35 | $22 | $770 |
| 250 | 88 | $24 | $2,112 |
| 500 | 175 | $25 | $4,375 |
| 1,000 | 350 | $26 | $9,100 |
These numbers assume 35% of active members buy at least one hoodie per year. Cold plunge studios that promote a winter "stay warm" hoodie drop or a member-challenge prize bundle commonly hit 50%+.
Add Studio Hoodies to Your Apparel Store
Launch a free studio store with premium fleece hoodies, zip-ups, and crewnecks. Members buy direct, studio earns $20+ per hoodie, no inventory.
Start FreeFrequently Asked Questions
What is the best hoodie for a cold plunge studio?
A premium pullover fleece like the Bear Grips Comfort Soft Hoodie or the Champion Unisex Performance Hoodie. Both hold a studio logo crisp and run soft through hundreds of washes.
Can a studio carry both men's and women's hoodies in the same store?
Yes. The Bella+Canvas Women's Premium Cropped Hoodie or unisex Champion hoodies cover both. Stock together so members of any size and gender find a fit.
How much can a studio earn per hoodie?
Margins typically run $18 to $30 per hoodie depending on the blank used and the retail price set by the studio. Retail commonly runs $65 to $85 for studio-branded fleece hoodies.
Are cropped hoodies available for women's sizing?
Yes. The Bella+Canvas Women's Premium Cropped Hoodie and Cropped Sweatshirt are both fitted women's-cut options.
