Cold Plunge and Sauna Membership Welcome Kit Merch

Cold plunge and sauna membership welcome kits give every new member a branded studio tee, hat, and brand item the day they sign up. The kit converts the member from "person who paid for a membership" to "person wearing the studio brand on day one." Bear Grips Pro Shops handles the welcome kit apparel with no minimum order, single-shipment delivery to the studio, and full member personalization.

What Goes In a Studio Welcome Kit

• Studio tee. Bear Grips Airlume Cotton Athletic Tee or Sport-Tek Performance Tee with the studio logo on the chest. Cost basis: $20 to $24 per tee.
• Studio cap. Yupoong Adjustable Cotton Lifestyle Hat with embroidered studio crest. Cost basis: $30.
• Optional studio hoodie (premium tier). For higher-tier memberships, include a Bear Grips Comfort Soft Hoodie. Cost basis: $45.
• Non-apparel items. Studio-branded water bottle, recovery journal, towel, or sauna accessories (sourced separately, not through Pro Shops).

Welcome Kit Models

1. Included in membership fee. Studio absorbs the kit cost into a one-time onboarding fee or builds it into the first month. Member receives the kit at sign-up; no additional cost shown.
2. Separate one-time charge. Member pays a one-time $50 to $100 welcome kit fee at sign-up. Kit ships to the studio or to the member's home.
3. Tiered membership reward. Premium-tier members get the full kit, base-tier members get the tee only. Used as a membership upsell.

Most studios use model 1 or 2. The kit cost is recovered through member retention: a member who walks out the door in a studio tee is 30 to 40% more likely to renew their membership at the 90-day mark.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Single-Shipment vs Per-Member Shipping

Two delivery models:

1. Single shipment to the studio. Studio orders 20 to 50 kit packages every 2 to 3 months. Each box arrives prepacked at the studio. Kits get assembled and handed to new members at sign-up.
2. Per-member shipping to home. Each new member signs up, types in their size and shipping address, kit ships directly. Studio handles nothing.

Per-member shipping is cleaner for the studio but slower for the new member (about a week to arrive). Many studios use a hybrid: stock 5 to 10 sample-size kits at the studio for immediate handout, plus a personalized home-shipped kit in the member's exact size.

Member Personalization on the Welcome Kit

Add a member-name field to the design template. New member types their first name at sign-up checkout. The welcome kit tee prints with their name on the chest or sleeve. This single feature increases the member's emotional attachment to the kit significantly. Members keep and wear personalized kits in much higher proportion than generic kits.

Welcome Kit Revenue and Retention Math

New Members/Month	Kit Fee	Kit Cost	Margin/Kit	Annual Kit Revenue
10 new/mo	$75	$45	$30	$3,600
25 new/mo	$80	$47	$33	$9,900
50 new/mo	$85	$50	$35	$21,000

This is direct kit revenue. The bigger value is retention: 30 to 40% higher 90-day renewal among kit recipients vs non-recipients. For a 25-new-member/month studio with a $150/mo membership, the retention lift alone is worth $40K+ annually.

Frequently Asked Questions

Can the welcome kit ship directly to the new member instead of the studio?

Yes. Each new member enters their own shipping address at sign-up. The kit ships to the member's home, the studio handles nothing.

How fast does the welcome kit ship after a new member signs up?

Most kits ship in 3 to 5 business days and arrive in about a week. Studios that want immediate handout can order kit inventory in bulk and hand out at sign-up.

Can the studio brand the welcome kit differently for different membership tiers?

Yes. Set up multiple kit products in the studio store (Base Kit, Premium Kit). Each tier gets a different kit. Most studios use tier-based kit content as a membership upsell.

Does the welcome kit include a hoodie or just a tee?

Either model works. Most base-tier kits include just a tee and a hat. Premium-tier kits add a hoodie. Studio sets the kit content.