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Club Lacrosse Apparel Revenue Math: Real Numbers for Travel Programs

March 25, 2026 6 min read By Connor Mahoney
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Table of Contents
  1. The Core Revenue Formula
  2. Revenue by Club Size
  3. Levers That Move the Numbers Up
  4. Margin Pricing Strategy
  5. What 5 Years of Club Revenue Looks Like
  6. Frequently Asked Questions

Club lacrosse apparel revenue depends on three numbers: how many players are in the club, how often each family buys, and the margin set per item. This post walks through realistic revenue scenarios by club size and includes the levers that move the numbers up.

The Core Revenue Formula

Annual club apparel store revenue:

(Player count) x (Family purchase rate per year) x (Average margin per item) = Annual revenue

Each variable is controllable. Player count is fixed by the club. Family purchase rate is moved by store promotion frequency and seasonal design rotation. Margin per item is set by the club director at the time of pricing.

Revenue by Club Size

Club SizeItems per Family per YearAvg MarginAnnual Revenue
30 players, 1 team2.5$11$825
60 players, 2 teams3.0$12$2,160
90 players, 3 teams3.0$13$3,510
150 players, 5 teams3.5$13$6,825
240 players, 8 teams3.5$14$11,760
400 players, 12 teams4.0$15$24,000
600 players, multi-program4.0$15$36,000
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Levers That Move the Numbers Up

Four levers consistently lift club apparel revenue:

  1. Seasonal design rotation. A new design every 8 to 10 weeks doubles per-family purchase frequency. Spring shirt, tournament shirt, fall ball shirt, banquet shirt.
  2. Family bundle SKUs. A bundle that includes a player shirt, a mom shirt, a dad hoodie, and a sibling tee converts one-shirt buyers into four-item buyers. Lift to average order value: 2.5x to 3x.
  3. Promotion frequency. 4 to 6 promotional pushes per season (season opener, tournament drops, parent appreciation, banquet) drive 60% to 80% of total annual revenue.
  4. Item count. A 12-product store earns roughly 60% to 80% more than a 3-product store because parents browse more options and add multiple items to the cart.

Margin Pricing Strategy

The default recommended margin is $10 per item. Most clubs end up pricing higher on premium items:

Item TypeFree BaseCommon RetailMargin Earned
Cotton tee$23.93$33 to $36$9 to $12
Performance tee$28.95$38 to $42$9 to $13
Cotton hoodie$44.94$56 to $64$11 to $19
Champion hoodie$53.93$70 to $78$16 to $24
Embroidered hat$34.88$44 to $48$9 to $13
Performance polo$41.93$54 to $58$12 to $16

Clubs on the Self-Service VIP plan ($59/mo) get the VIP base column, which saves $4 to $11 per item. Margin per item increases by that same amount when retail is held constant.

What 5 Years of Club Revenue Looks Like

A typical 150-player club that runs its Pro Shops store actively across 5 years:

YearPlayer CountRevenueCumulative
1120$4,800$4,800
2150$7,200$12,000
3180$9,500$21,500
4200$11,800$33,300
5240$14,500$47,800

Five-year revenue of $47,800 from a single 150-player club store. Zero inventory risk, zero upfront cost on the free tier, zero coordinator hours across all five years.

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Frequently Asked Questions

How much does the average club lacrosse store earn per year?

For a typical 100-player club, $3,000 to $6,000 per year is the most common range. The variation depends on how often the store is promoted and how many designs the club rotates per season.

What is the highest-revenue club lacrosse apparel program you have seen?

Multi-program clubs with 400+ players running active stores have crossed $25,000+ in annual store revenue. The shared traits: monthly design rotations, multiple campaign pushes per season, and a Done-For-You VIP plan that keeps the store fresh.

Does the club have to pay anything upfront to earn this revenue?

No. The free Pro Shops tier has zero upfront cost. The VIP plans at $59 or $109 per month unlock features but pay for themselves within the first 5 to 10 items sold per month.

How is the club paid out the revenue earned?

Bear Grips pays out the margin set on every sale directly to the club's linked account on a recurring schedule (bi-weekly on VIP plans). The club does not invoice, does not chase, and does not handle any of the sale-side accounting.

Connor Mahoney
Connor MahoneyHockey and Lacrosse Coach

Connor coaches youth hockey and adult-league lacrosse in New England. He played D1 hockey and now spends most of his time on the bench writing about team gear, league night identity, and the casual-rec sport explosion.

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