Bear Grips Pro ShopsHow to Set Up a Club Lacrosse Merch Shop in 30 Minutes
- Sign up free, upload the club logo, pick products, set prices.
- Total setup time: under 30 minutes for a 5-product starter store.
- Done-For-You VIP option builds a full 15-product store every month.
- Vendor sets the profit margin. Default: $10 per item.
A club lacrosse merch shop takes under 30 minutes to set up on the free Pro Shops tier. The process: sign up, upload the club logo, pick products, set prices with margin baked in, share the store link. Parents shop directly, each shirt prints on demand, and the club earns profit on every sale with no inventory and no upfront cost.
Step-by-Step Club Lacrosse Merch Shop Setup
Five steps from zero to live store:
- Sign up at Bear Grips Pro Shops (free tier). Email, password, club name. About 90 seconds.
- Upload the club logo. PNG or JPG. Background-transparent logo files work best. The platform applies the logo to selected products automatically.
- Pick 3 products to start. The free tier allows 3 live products. Recommended starter mix: 1 hoodie, 1 tee, 1 hat. Total setup time: 10 minutes.
- Set retail pricing. Each product shows a base cost (the Pro Shops cost) and a retail price field. Set retail to your desired price; the difference is your profit. Default profit is $10 per item.
- Share the store URL. The store gets a clean URL like shops.beargrips.com/yourclubname. Send the link in your team app, registration email, or roster welcome packet.
Free vs Self-Service VIP vs Done-For-You VIP
Three tiers, each suited to a different club director:
| Plan | Price | Live Products | Best For |
|---|---|---|---|
| Free | $0 | 3 | New clubs testing the platform |
| Self-Service VIP | $59/mo | 200 | Clubs that want lower base prices and full control |
| Done-For-You VIP | $109/mo | 250 | Multi-team clubs that want everything built for them |
The Self-Service VIP plan unlocks the VIP base price column, saving $4 to $11 per item across the catalog. For a club selling 200+ items per season, the savings cover the subscription within the first month.
The Done-For-You VIP plan adds a personal Pro Shop advisor who builds a 15-product store every month based on a single logo submission. Front and back mockups on every color variant, top 6 color variants per item selected by category experts, full shop layout, and seasonally curated collections (warm-weather gear in summer, cold gear in winter). Vendor sends the logo, we deliver a ready-to-sell shop. See DFY VIP overview.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Club Lacrosse Merch Shop Revenue Math
Revenue depends on three numbers: club size, purchase rate, and margin per item.
| Club Size | Purchase Rate | Margin per Item | Annual Revenue |
|---|---|---|---|
| 30 players (1 team) | 3 items per family | $10 | $900 |
| 90 players (3 teams) | 3 items per family | $12 | $3,240 |
| 240 players (8 teams) | 3.5 items per family | $14 | $11,760 |
| 500 players (multi-age program) | 4 items per family | $15 | $30,000 |
The numbers above assume one shopping cycle per family per year. Clubs that rotate seasonal designs (spring season shirt, fall ball shirt, banquet shirt) double the purchase rate per family.
Logo Files That Work
Logo file requirements:
- Format: PNG (preferred, supports transparency) or JPG.
- Resolution: At least 1000 pixels on the long side. 1500+ is better.
- Background: Transparent background preferred. White background also works.
- Color: Full-color works. Single-color logos print clean too.
If the club logo is only available as a small or low-resolution image, the DFY VIP team can vectorize and clean it up at no extra cost on the $109 plan.
Share the Store the Right Way
The single biggest driver of first-month sales is how the club shares the store link with families. The four highest-converting channels:
- Welcome email at registration. First touchpoint, highest open rate. Include the store link with one line of context.
- Team management app pinned message. TeamSnap, GameChanger, SportsEngine. Pin the store link to the top of the message feed.
- Coach's pre-season parent meeting. Mention the store in person, send the link in the recap email that night.
- Tournament weekend group text. Send the link the Wednesday before a tournament with a note like "grab a hoodie for the weekend."
Avoid burying the link in a long email or attaching it as a PDF flyer. The simpler the share, the more parents click through.
Set Up Your Club Lacrosse Merch Shop
Free tier, no inventory, 30-minute setup. Built for travel-team directors and program admins.
Start FreeFrequently Asked Questions
How long does it take to set up a club lacrosse merch shop?
About 30 minutes for a 3-product free-tier shop. About 45 to 60 minutes for a 10-product Self-Service VIP shop. The Done-For-You VIP shop takes 5 minutes for the club director (send logo and confirm choices) and Bear Grips builds the rest.
Does a club lacrosse merch shop have any upfront cost?
Not on the free tier. No setup fee, no inventory purchase, no minimums. Self-Service VIP is $59 per month and Done-For-You VIP is $109 per month, billed monthly with no annual contract.
How does the club get paid from merch shop sales?
Profit margin set by the club director is paid out directly by Bear Grips on a recurring schedule. The club does not handle payment processing, shipping, or customer service. All of that runs through Pro Shops.
Can multiple coaches and parents help manage a club lacrosse store?
Yes. The Pro Shops dashboard supports multiple admin logins. Most clubs assign the director plus one parent volunteer as admins.
