Corporate Wellness Apparel for Circuit Training Gyms

Circuit training gyms with corporate wellness partnerships can layer in custom apparel for each corporate cohort. A 12-week corporate fitness challenge gets a co-branded shirt with the company logo and gym logo. The corporate client pays for the shirts, the gym handles the order, the program ends with a coordinated team photo. Here is how the corporate apparel piece fits into your gym shop.

Typical Corporate Wellness Cohort Apparel

The standard format for a corporate cohort shirt:

• Front: company logo + gym logo + cohort name or year
• Back: "Team [Company] Challenge 2026" or similar
• Sleeve: challenge dates or month

Cohorts of 8-40 employees work well for this format. The corporate client typically covers the full cost as part of their wellness budget.

Pricing a Corporate Cohort Order

Piece	VIP base	Corporate price (per piece)	Gym margin
Cohort performance tee	$23.86	$35-$40	$11-$16
Cohort hoodie	$45.88	$65-$75	$19-$29
Cohort tank	$19.88	$30-$33	$10-$13
Cohort hat	$25.88	$35-$38	$9-$12

Corporate buyers tolerate $11-$25 of margin per piece because the cost is part of their wellness budget, not personal spend.

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Revenue Example for a 20-Person Corporate Cohort

• 20 cohort tees at $13 margin = $260
• 15 cohort hoodies at $24 margin = $360
• 8 cohort hats at $10 margin = $80
• Single cohort total: about $700 in profit

Two corporate cohorts a year is $1,400 in additional profit beyond your member shop. Some gyms run 4-6 corporate cohorts per year and clear $2,800-$4,200 from corporate apparel alone.

How to Pitch Corporate Apparel as Part of the Wellness Package

When pitching a corporate wellness contract, include the apparel as a line item rather than an afterthought:

• 12 weeks of classes, 3x per week
• Cohort apparel (one tee per participant, included in package)
• Mid-program check-in
• Final team photo and results recap

The apparel typically adds $40-$60 per participant to the corporate invoice. For a 25-person cohort, that is $1,000-$1,500 in additional revenue with about $400 going to gym margin.

Frequently Asked Questions

Who handles the corporate logo file?

The corporate client provides their logo. Most companies have a transparent PNG ready to go. Upload it to your shop alongside your gym logo and create the cohort design.

What about employee sizing for a corporate cohort?

Each employee orders their own size through a private cohort link. The corporate client covers the cost, the employee picks the size, the shirt ships to them or to the corporate office.

Can I do a recurring multi-year corporate program?

Yes. The same cohort design with an updated year ("Team Acme Challenge 2026") creates a tradition. Year 2 attendees often want to collect Year 1 and Year 2.

What if the corporate client wants their own colors or special fabric?

We can match common corporate brand colors in printing. For specialty fabrics outside our catalog, the corporate client would need to source through a custom uniform supplier.