How to Set Up a Box Lacrosse Apparel Shop

Box lacrosse programs running their own apparel shop earn $300 to $800 per season launch with a 50-player roster, depending on purchase rate and margin setting. There is no inventory to buy, no upfront cost, and no distribution coordination. Bear Grips Pro Shops handles production and shipping; you earn a profit on every sale and focus on running the program.

Why Box Lacrosse Programs Are Launching Merchandise Shops

Box lacrosse programs have historically relied on one-time bulk orders through screen printers at the start of the season. The friction points are familiar: guessing on sizes, buying extras that do not sell, collecting payments from parents who forget, and distributing at practice where half the team is absent.

The Bear Grips Pro Shops model eliminates every step in that chain. The program sets up the store once, shares a link, and receives a profit payment for every item sold. Players and parents order and pay directly. Shirts ship to each buyer's home address in about a week. The coordinator never touches inventory.

The secondary benefit: the store stays open all season. A player who joins mid-season can still order. A parent who missed the initial window can still buy the hoodie. Programs that leave the store open through the full season typically earn 30 to 40% more than programs that run a single two-week window.

How to Set Up Your Box Lacrosse Store: Step by Step

Setting up a basic box lacrosse apparel shop takes about 20 to 30 minutes:

1. Sign up at Bear Grips Pro Shops. The free plan is a good starting point. No credit card required.
2. Upload your team logo or design. A PNG or SVG with a transparent background works best. Our design team can help clean up a logo that is not print-ready.
3. Choose your products. For a starter store: one cotton tee, one performance tee, one hoodie, and one hat covers the main buyer types. You can add more products at any time.
4. Set your retail prices. The default recommendation is $10 profit per item. For hoodies and hats, $15 is common and does not generate buyer pushback.
5. Customize your store page. Add your program name, a short description, and pick your primary color. This takes about five minutes.
6. Share the link. Post it in the team group chat, send it to the parent email list, and include it in your next program newsletter.

For the Done-For-You VIP plan ($109/month), skip steps 2 through 5. Send your logo and we handle everything: product selection, mockup creation, pricing, and store layout.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

What Products to Include in Your Box Lacrosse Shop

A box lacrosse program store with three to five well-chosen products outperforms a store with fifteen options every time. Too many choices create decision paralysis. A focused lineup with clear visual mockups converts better.

Recommended starter lineup:

• One cotton team tee (Airlume Cotton Athletic Tee, Bear Grips): The broadest appeal. Works for players, parents, and fans. Price at $35 to $45.
• One performance tee (Men's Moisture-Wicking Tee, Sport-Tek): For coaches and active players who want something lighter. Price at $35 to $40.
• One hoodie (Comfort Soft Hoodie, Bear Grips): The highest-margin item and the most frequently bought second item. Price at $55 to $65.
• One hat (Classic Flat Bill Snapback, Yupoong or Classic Rope Hat, Richardson): Gender-neutral, one-size-fits-most, high margin, fast seller. Price at $40 to $48.
• One women's option (Women's Favorite Tee or Women's Premium Cropped Hoodie): If your program has female coaches, parents, or players, this adds a dedicated option that converts well.

Revenue Math: What a Box Lacrosse Program Store Earns

Here is how the revenue typically breaks down for a box lacrosse program store across different roster sizes:

Roster Size	Purchase Rate	Avg Items/Buyer	Margin/Item	Revenue per Launch
30 players	40%	1.5	$13	$234
60 players	35%	1.5	$13	$409
100 players	30%	1.5	$13	$585
200 players	25%	1.5	$13	$975

Running the store twice per year (start of season and tournament season) roughly doubles these figures. Programs that also add an end-of-year "Champions" or season-wrap design typically see a third launch that performs at 60 to 70% of the main launch volume.

For a deeper breakdown of margin optimization, see how much a box lacrosse program earns selling custom apparel.

Self-Service vs Done-For-You: Which Plan Fits Your Program

Bear Grips Pro Shops offers three plan tiers:

• Free ($0/month): Up to 3 live products. Higher base prices per item. Good for programs testing the concept or running a very small product lineup. No time commitment.
• Self-Service VIP ($59/month): Up to 200 live products, lowest base prices (saving $4 to $11 per item vs Free). Full catalog access. Best for coordinators who are comfortable managing the store themselves.
• Done-For-You VIP ($109/month): Everything in Self-Service plus a personal advisor, 15 products set up monthly, front-and-back mockups on every product and color variant, professional descriptions, and optimal pricing set by our team. Best for coaches and directors who want the shop to run without spending time on it.

Most box lacrosse programs that run their store twice a year break even on the VIP plan in three to four weeks of sales and earn net profit for the rest of the season.

Programs that refer other clubs to Bear Grips Pro Shops also earn a 10% affiliate commission on every referred subscription, paid bi-weekly. See the affiliate program for details.

Frequently Asked Questions

How long does it take to set up a box lacrosse apparel shop?

A basic store with three to five products takes about 20 to 30 minutes to set up. The Done-For-You VIP plan removes the setup work from the coordinator entirely: send your logo and receive a fully built shop.

Does the program have to buy inventory upfront?

No. Bear Grips Pro Shops is a zero-inventory model. Products are printed and shipped on demand after each buyer places and pays for their own order. The program earns a profit on each sale without any upfront purchase.

How does the program receive the profit from apparel sales?

Bear Grips Pro Shops pays vendors their profit margin bi-weekly. The program sets the retail price above the base cost; Bear Grips collects from buyers and pays the vendor the difference on a bi-weekly schedule.

Can a box lacrosse program earn money by referring other programs?

Yes. Every vendor on Bear Grips Pro Shops also has an affiliate link. When you refer another lacrosse club or sports program that signs up, you earn 10% of their monthly subscription fee indefinitely, plus $1 per item sold by the referred vendor.