A box lacrosse program with 60 families on a roster typically earns $350 to $600 per store launch selling custom apparel through Bear Grips Pro Shops. Programs that run two launches per year (season start and tournament season) earn $700 to $1,200 annually from apparel alone, with no inventory cost, no distribution work, and no upfront payment. Here is the full breakdown of how the revenue math works.
The table below shows estimated revenue per launch based on program size and a conservative purchase rate. These figures assume a $13 average margin per item and 1.5 items per buyer, which are typical benchmarks from programs currently on the platform.
| Roster Size | Buyer Rate | Buyers | Avg Items | Margin/Item | Revenue/Launch |
|---|---|---|---|---|---|
| 20 players | 40% | 8 | 1.5 | $13 | $156 |
| 40 players | 38% | 15 | 1.5 | $13 | $293 |
| 60 players | 35% | 21 | 1.5 | $13 | $410 |
| 100 players | 30% | 30 | 1.5 | $13 | $585 |
| 200 players | 25% | 50 | 1.5 | $13 | $975 |
A few factors that push revenue above these benchmarks: youth programs where parents buy for themselves and the player (higher items per order), programs with strong fan gear sections where extended family also buys, and programs that promote the store actively through group chats and coach announcements rather than a single email blast.
Margin varies significantly across the product lineup. The highest-margin items in a box lacrosse program store, using VIP plan base prices:
| Product | VIP Base | Typical Retail | Margin/Unit |
|---|---|---|---|
| Unisex Champion Performance Hoodie | $45.88 | $65 | $19.12 |
| Comfort Soft Hoodie (Bear Grips) | $36.88 | $55 | $18.12 |
| Classic Flat Bill Snapback Hat | $29.86 | $45 | $15.14 |
| Classic Rope Hat (Richardson) | $29.86 | $44 | $14.14 |
| Men's Moisture-Wicking Tee (Sport-Tek) | $23.86 | $38 | $14.14 |
| Airlume Cotton Athletic Tee (Bear Grips) | $19.88 | $35 | $15.12 |
The Comfort Soft Hoodie is the most reliable high-margin unit for box lacrosse programs because it sells in high volume (lacrosse parents and players both buy it) and holds a retail price that parents expect to pay without comparison shopping. A program that sells 20 hoodies per launch at an $18 margin earns $360 from hoodies alone.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.The plan choice directly affects how much margin a program keeps per sale. The free plan has higher base prices per item, which means either a lower margin at the same retail price or a higher retail price that may reduce conversion.
Example using the Airlume Cotton Athletic Tee:
Over 50 shirts sold per season, the VIP plan earns $756 vs $554 on the Free plan. The $202 difference more than covers the $59/month VIP subscription cost in that scenario.
For programs running two launches per season and selling 30 or more items per launch, the VIP plan typically pays for itself within the first two to three weeks of the first launch. For programs running a single, small launch (fewer than 15 items per launch), the Free plan is the right starting point without a monthly commitment.
The single most effective way to increase apparel revenue is to run more than one store launch per year. Each launch captures a fresh window of buyers. Parents who passed on the first launch often buy on the second. New families who joined mid-season buy on the second launch. Players who want a second design option buy on both.
The three-launch model used by high-earning programs:
Three launches at 60% of the first launch volume each (conservative) generates roughly 2.2 times the single-launch revenue. For a program earning $400 per launch, the three-launch model generates approximately $880 per year without any additional setup effort beyond opening each store window.
Every vendor on Bear Grips Pro Shops automatically receives an affiliate link. When a box lacrosse coordinator refers another sports program (another lacrosse club, a hockey program, a gym) that signs up, they earn 10% of that program's monthly subscription fee indefinitely.
Box lacrosse coordinators are often well-connected in local sports communities. A coordinator who attends the same multi-sport facility as a hockey team, a basketball program, and a gymnastics club is positioned to refer three to four programs per year without any active selling.
At 10% of a $59/month VIP subscription: $5.90 per month, per referred program. Four referrals generate $23.60/month or $283/year in passive affiliate income. Four referrals to the $109/month Done-For-You plan generate $43.60/month or $523/year.
Coordinators who earn consistently through affiliate income tend to do one thing: they mention their store link publicly. In a tournament setting where a dozen programs are present, one coordinator mentioning their store to another coach often leads to a referral conversation naturally. See the affiliate program page for complete details.
No inventory, no upfront cost. Set up your shop, launch your first store, and earn on every sale. Most programs break even on the VIP plan in under three weeks.
Start FreeA program with 60 families on a roster typically earns $350 to $600 per launch, assuming a 35% purchase rate, 1.5 items per buyer, and a $13 average margin per item. Youth programs where parents buy for themselves and the player often see higher items per order and higher total revenue.
The Comfort Soft Hoodie (Bear Grips) and the Unisex Champion Performance Hoodie consistently deliver the highest per-unit margins. Retailing at $55 to $65 with a base price of $36.88 to $45.88 (VIP plan), hoodies earn $15 to $22 per unit sold.
Yes. The VIP plan base prices are $4 to $11 lower per item. Over a full season, that difference typically adds $150 to $400 in additional margin for programs selling 30 to 60 items. The $59/month VIP subscription usually pays for itself within the first two weeks of a season launch.
Yes. Every vendor receives an affiliate link. Referring another program earns 10% of their monthly subscription fee indefinitely, plus $1 per item that referred vendor sells. A coordinator who refers four programs earns roughly $280 to $520 per year in passive affiliate income on top of their own apparel sales.
Bear Grips Pro Shops