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Which Blank Brands Are Behind Your Clothing Brand: Champion, Bella+Canvas, and More

June 5, 2026 6 min read By Eli Goldberg
Quick Answer
Table of Contents
  1. Why the blank brand matters even though the label says your brand
  2. The blank brands in the Bear Grips catalog
  3. Building a lineup that mixes tiers on purpose
  4. How to talk about blank brands honestly on a product page
  5. Frequently Asked Questions

A first-time founder asking what brand their clothing line is "made by" is really asking about the blank garment behind the print, the actual tee or hoodie before any design goes on it. Bear Grips Pro Shops runs a 63-product catalog built from established apparel brands: Champion, Bella+Canvas, Next Level, Gildan, Sport-Tek, Hanes, Jerzees, AS Colour, and more. The design, name, and branding on top are entirely the vendor's own. This post breaks down what each blank brand actually adds.

Why the blank brand matters even though the label says your brand

The blank garment determines the weight, the drape, the shrink behavior, and how the print sits on the fabric. A Champion hoodie and a budget-tier hoodie can carry the exact same design and read completely differently on a buyer's body. Knowing the blank brand behind a listing helps a founder describe the product honestly instead of guessing.

The blank brands in the Bear Grips catalog

Blank brandWhere it sitsExample productVIP base
ChampionPremium hoodies and crewnecksChampion Performance Hoodie$45.88
Bella+CanvasEveryday tees and tanksWomen's Favorite Tee$19.88
Next LevelPremium tees and triblendsPremium Cotton Crew Tee$23.88
GildanEveryday hoodies, polos, sweatshirtsYouth Hoodie$36.88
Sport-TekPerformance and moisture-wicking wearMen's Moisture-Wicking Tee$23.86
Bear GripsHouse brand, athletic and training gearAirlume Cotton Athletic Tee$19.88
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Building a lineup that mixes tiers on purpose

A common early mistake is picking blanks at random. A stronger approach mixes an everyday tier product (Bella+Canvas tee, Gildan crewneck) as the volume seller with one premium-tier product (Champion hoodie) as the higher-margin upsell. That structure mirrors how established athleisure brands price their own lineups, an everyday core with a premium anchor.

How to talk about blank brands honestly on a product page

It is fine, and often builds trust, to mention the blank brand on a product listing: "Printed on a Champion pullover, true to size, heavier weight than our everyday hoodie." This gives a buyer a real, checkable detail instead of a vague quality claim, and it explains price differences across the catalog honestly.

Browse the Full Blank Catalog

63 products across Champion, Bella+Canvas, Next Level, Gildan, and more. Free to start.

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Frequently Asked Questions

Do buyers see the blank brand label when they receive the product?

Some blank brands include their own neck label, others allow it to be removed or replaced depending on the product. Either way, the outward design and branding are entirely the vendor's own.

Is Champion actually a premium brand within the catalog?

Yes, Champion products (the Performance Hoodie at $45.88 and the Crewneck at $41.88 VIP base) sit at the higher end of the hoodie and sweatshirt lineup, heavier weight than the everyday tier.

Can I choose which blank brand my design goes on?

Yes. Every product in the catalog is selectable individually, so a founder can pair one design with several different blank brands and price tiers.

Does the blank brand change the per-piece price I pay?

Yes, base prices vary by product and brand. VIP base prices range from $19.88 for entry tees up to $54.88 for premium leggings, see the full catalog for exact pricing.

Eli Goldberg
Eli GoldbergSmall Business Branding Writer

Eli writes about small business and startup branding. He spent eight years in B2B marketing before going independent and covers how small companies use apparel for swag, conferences, hiring events, and team building.

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