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Free vs Self-Service VIP vs Done-For-You: Which Plan Fits a New Clothing Brand

January 10, 2026 6 min read By Eli Goldberg
Quick Answer
Table of Contents
  1. Side by side plan comparison
  2. When the Free plan is the right starting point
  3. When Self-Service VIP makes sense
  4. When Done-For-You VIP is worth the extra cost
  5. A simple way to decide
  6. Frequently Asked Questions

A new clothing brand founder deciding between plans is really deciding how much of the work they want to do themselves versus hand off, and how many products they plan to run at once. Bear Grips Pro Shops has three tiers built around exactly that choice. This post breaks down what each plan actually includes so the decision is not a guess.

Side by side plan comparison

FreeSelf-Service VIPDone-For-You VIP
Price$0/mo$59/mo$105/mo
Live products3200250
Base pricingHigher per itemLowest base pricesLowest base prices
Who builds the shopYouYouA personal advisor, monthly
Best forTesting a first designFounders who want full control and scaleFounders who want it fully managed

When the Free plan is the right starting point

The Free plan fits a founder who is not yet sure the idea will sell. With 3 live products and $0 monthly cost, it removes the financial risk of testing a design against a real audience. The tradeoff is a higher base price per item, which narrows the margin per piece until the brand upgrades.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

When Self-Service VIP makes sense

At $59/mo, Self-Service VIP unlocks up to 200 live products and the lowest base prices in the catalog (saving $4-$11 per item versus the Free tier), while keeping full control over design choices, pricing, and shop layout in the founder's hands. This tier fits a brand ready to build a real catalog and already comfortable managing their own storefront.

When Done-For-You VIP is worth the extra cost

Done-For-You VIP at $105/mo removes the shop-building work entirely. A vendor sends one design a month, and a personal advisor applies it across 15 trending products, creates mockups in every color, picks the top 6 colors per item, writes the product copy, sets optimal pricing based on real sales data, and curates seasonal collections. This tier fits a founder who wants a live, professionally merchandised shop without doing the merchandising themselves.

A simple way to decide

Start on Free if the design is unproven. Move to Self-Service VIP once a design is selling and the brand wants more products and better margins. Choose Done-For-You VIP from the start if the founder has no time for shop management and would rather send one design a month and let an advisor handle everything else.

Compare the Plans on the Live Site

Start free with 3 products, or go straight to VIP. See exact pricing before you commit to anything.

Start Free

Frequently Asked Questions

Can I upgrade from Free to VIP later without losing my shop?

Yes. The shop, storefront URL, and existing products carry forward, upgrading simply unlocks more live products and lower base pricing.

Is Done-For-You VIP worth it for a brand-new founder?

It depends on time versus budget. It removes shop management work entirely for $105/mo, which suits founders who would rather focus on the design and audience side only.

Does the Free plan still include the affiliate program?

Yes. Every plan, including Free, includes a shop and an affiliate link that can earn commissions.

What is the actual dollar difference in base pricing between Free and VIP?

VIP saves $4 to $11 per item depending on the product, with a default recommended profit of $10 per item on top of either base.

Eli Goldberg
Eli GoldbergSmall Business Branding Writer

Eli writes about small business and startup branding. He spent eight years in B2B marketing before going independent and covers how small companies use apparel for swag, conferences, hiring events, and team building.

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