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Amazon and Shopify Print on Demand Profit: What It Actually Costs

March 12, 2026 6 min read By Eli Goldberg
Quick Answer
Table of Contents
  1. What Amazon typically takes out of a print on demand apparel sale
  2. What Shopify adds before you count any profit
  3. The flat-fee alternative: one base price, no stacked fees
  4. Fee stacks side by side
  5. Frequently Asked Questions

Amazon and Shopify print on demand profit both look attractive on the surface, but each channel stacks its own fees on top of print on demand base cost before a seller sees a real number. This walks through what each typically adds, compared against a flat base price with nothing layered on top.

What Amazon typically takes out of a print on demand apparel sale

Selling apparel on Amazon commonly means a referral fee, often around 15 percent of the sale price for the apparel category, charged by Amazon regardless of which print on demand provider fulfills the order. On top of that referral fee, whatever print on demand service produces the item still charges its own base cost for the blank and the printing. Two fee layers stack before margin is counted, and referral fee percentages can vary by exact category and change over time.

What Shopify adds before you count any profit

Running a store on Shopify means a recurring monthly subscription fee (commonly in the $30-40+ range for an entry-level plan, though Shopify's tiers and pricing change from time to time), plus payment processing fees on each transaction. A print on demand app connected to that store usually adds its own subscription or a per-item markup on top of the underlying base cost. That is at least three layers of cost (Shopify subscription, payment processing, and the print on demand app) before base cost and margin even enter the picture.

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The flat-fee alternative: one base price, no stacked fees

Bear Grips Pro Shops charges one plan fee ($0, $59, or $105 a month) and one all-inclusive base price per item. There is no separate marketplace referral cut, no added storefront subscription beyond the plan itself, and no third-party app fee layered in. See the exact plan breakdown in the cost to start a clothing line guide.

Fee stacks side by side

ChannelMarketplace/platform feeMonthly subscriptionPer-item base cost
Amazon~15% referral fee (apparel)Varies by seller planSet by the print on demand provider used
Shopify + appPayment processing fee~$30-40+ plus app feeSet by the connected print on demand app
Bear Grips Pro ShopsNone$0, $59, or $105$19.88 and up, all-inclusive

Compare the same fee-stack logic on Etsy in the Etsy profit margin guide, or start a flat-fee shop at shops.beargrips.com.

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One flat plan fee, one all-inclusive base price, no referral cut and no third-party app fee.

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Frequently Asked Questions

Does Amazon's referral fee apply to every apparel sale?

Generally yes, category-based referral fees apply broadly, though the exact rate is set by Amazon and can vary or change.

Do I need Shopify to sell print on demand apparel?

No. Bear Grips Pro Shops provides the storefront directly, so no separate Shopify subscription is required.

Which channel has the highest profit margin?

Generally the channel with the fewest stacked fees on top of base cost, which is a direct branded-shop model with one flat plan fee.

Can I sell on Amazon or Shopify alongside a branded Pro Shop?

Many vendors treat a branded shop as their main margin channel and use marketplaces as an additional discovery channel, run as separate efforts.

Eli Goldberg
Eli GoldbergSmall Business Branding Writer

Eli writes about small business and startup branding. He spent eight years in B2B marketing before going independent and covers how small companies use apparel for swag, conferences, hiring events, and team building.

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