All-star cheer gym merch is the gym-branded apparel athletes, parents, and family members wear in everyday life: at school, at the grocery store, at family events, around the community. Each piece of gym merch in circulation is gym marketing. Bear Grips Pro Shops prints custom cheer gym merch with no minimum, so the gym can run a full merch lineup without bulk-order risk.
The standard gym merch lineup includes:
Gym merch is everyday gym identity. Team-specific apparel is season-specific competitive team identity. The two run alongside each other:
Gym merch. Athletes from all teams (and parents from all teams) buy gym merch. The gym logo is the design centerpiece. Year-round wearable.
Team-specific apparel. Athletes on a specific competitive team buy team apparel. The team name and team identity is the design centerpiece. Season-specific.
A 120-athlete gym typically sells more gym merch than team-specific apparel because the gym merch audience includes every athlete plus every parent plus extended family across all teams.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Strong gym merch design follows a few rules:
Gym logo as the focal element. The gym's locked logo is the design centerpiece. Sized appropriate to the product (small on a polo, large on a hoodie back).
Gym colors as foundation. Shirt color and design color use the gym's primary palette. Consistent across the merch lineup.
Year-round design longevity. Avoid trendy design treatments that age quickly. Gym merch should look current 2 years from now.
Variations across product styles. The same gym logo applied differently across products (left chest on polo, centered front on tee, full back on hoodie, embroidered on hat) gives the lineup visual variety while staying cohesive.
Gym merch sells across multiple seasonal patterns:
Unlike team-specific apparel, gym merch has no off-season. The shop runs year-round and generates steady revenue without seasonal spikes.
Setting up gym merch:
Gym-branded tees, hoodies, leggings, hats. Year-round merch, year-round gym revenue.
Start FreeThe gym hoodie generates the highest revenue per unit, and the gym tee generates the highest unit volume. Together they typically make up 50%+ of gym merch revenue.
Gym merch features the gym logo and is wearable by all athletes across all teams plus parents and family. Team-specific apparel features the team name and is bought by athletes on that specific team.
8 to 15 gym merch products covers the standard lineup: tee, hoodie, crewneck, tank, cropped tee, leggings, joggers, dad hat, snapback, and beanie. Many gyms also add cheer mom shirts and cheer dad shirts as part of the merch lineup.
Some merch (parent shirts, team-specific banquet keepsakes) personalizes with the athlete's name. Standard gym merch (general gym hoodies, tees) usually does not personalize, since the merch is sold to everyone in the gym community.