AAU Basketball Uniform Packages: What Programs Actually Order

Most AAU programs build their package around four core items. Every item is available with your custom logo and program name:

1. Performance tank top: The uniform layer, moisture-wicking, in program colors. The required piece for most programs.
2. Athletic or mesh shorts: 7-inch athletic cut or youth mesh shorts in program color, with a small logo placement on the left leg.
3. Warm-up hoodie: Custom hooded sweatshirt with program name on the back and logo on the front chest. Typically the highest-margin item in the package.
4. Team hat: Embroidered snapback or rope hat with program logo. Lower cost to produce, high perceived value for families.

A fifth item, the performance long sleeve, gets added for cold-climate programs or winter training cycles.

Starting with all four creates a complete package presentation. Starting with just the tank and hoodie is a practical entry point for programs new to custom apparel.

AAU families are already spending $500 to $2,000 per season on registration, travel, and gear. A well-priced program apparel package at $75 to $160 is not a stretch when framed as part of program participation.

Sample package pricing using VIP plan base costs:

Total package retail: $156. Total margin for the program: $42.50 per player who buys all four items.

With 40 players ordering the full package, that is $1,700 in margin from one season with zero inventory. Families who join mid-season continue ordering at the same prices.

Most AAU program shops offer products individually rather than as locked bundles. This gives families the flexibility to order what they want and skip what they already have, while the program earns margin on each individual sale.

The alternative is a communicated "program package" marketed to families at the start of each season, where the director lists the four recommended items and the total expected cost. Families go to the shop and add those four items to their cart individually.

Both approaches work. The individual item structure generates more total revenue because families who already have a hoodie from last season still order the tank and hat. The package approach creates a cleaner first-season experience for new families.

For the full shop setup guide and revenue math see AAU Basketball Team Shop Setup.

Some programs prefer coordinated bulk ordering where the entire team places orders during a two-week window so gear arrives around the same time. This works well for the start of a new season when the director wants everyone in kit by the first tournament.

The process:

1. Set up your shop with the package items.
2. Send the shop link to all families with a two-week ordering window.
3. Families order directly and items ship to each player's home address.
4. You collect your margin on each order without handling a single shipment.

There is no minimum order requirement, so families who miss the deadline can still order later at the same price. No cutoff, no re-order minimum, no managing leftover inventory.

For design consistency across the bulk order see AAU Basketball Jersey Design Ideas.

Setting up a custom apparel shop for your AAU program takes less than an hour. You do not pre-pay for printing, stock inventory, or handle shipping logistics.

What you need to start:

• Your program logo in PNG or SVG format
• Your program color hex codes or a reference image
• A few minutes to select products and set prices

The Done-For-You VIP plan at $109 per month is worth considering for larger programs. A Bear Grips advisor applies your design to 15 trending products, creates front and back mockups on every color variant, writes product descriptions, and delivers a complete shop ready to share with families. For a 100-player program earning $40 margin per player, the plan pays for itself in the first three sales.