Print-on-Demand Custom Apparel
for Fire Departments

Real station apparel crew will wear on and off shift.

100% Print-on-Demand

No bulk buysNo minimumsNo contracts

We print, pack and always have fast free shipping

All done right here in the USA
Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts

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Side by Side

Old Way vs. Your New Pro Shop Way

Same three problems. Two very different answers.

Old Way
$2K to $5K
Bulk-Order Gamble
  • Inventory from past orders still in your office
  • XS, S, XL sit in the bin for months
  • Pieces go missing. You give the rest away
Your Pro Shop
$0 UPFRONT
No Inventory Ever
  • Member orders one, we print one
  • Zero cash tied up. Zero boxes to store
  • Profit hits your dashboard, not a bin
Old Way
3 WEEKS
To Reorder Anything
  • 24, 36 or 48-piece minimums per color
  • Charged per color, per placement, per design
  • Sold out of sizes or colors firefighters want
  • Can't say yes without $2K + 3 weeks
Your Pro Shop
~1 WEEK
Door to Door
  • No minimums. Order 1 or 100, same price
  • Unlimited colors, designs, placements
  • Firefighters pick size and color at checkout
  • USA printed and shipped free to their door
Old Way
2 WASHES
Until It's Cardboard
  • Print cracks, shirt stiffens, color fades
  • Firefighters stop wearing it
  • You and your officers reach for other brands
Your Pro Shop
50+ WASHES
Still Soft
  • Premium blanks: Bella+Canvas, Champion, Sport-Tek
  • Soft on day 1, soft after 50 washes
  • Coaches reach for the department hoodie, not the other brand
Why It Works

Curated for your crew and community. Zero guesswork.

We pick the season's best. You focus on what you do best.

All Sizes
Always Stocked

Every size, color, every fit.

Top 15
Curated Each Season

DFY plan picks them for you.

~1 wk
USA Print + Ship

Door to door, every order.

12 yrs
In Premium Apparel

Dressing departments since 2014.

The Money Math

Stop losing $10K. Start making $6K.

The average swing when a department drops bulk orders and switches to a Pro Shop.

Stop Losing
$2K to $10K / year
  • No more bulk orders
  • No more boxes of unsold XLs in your office
  • No more 3-week waits for stiff hoodies
Start Earning
$2.4K to $6K / year
  • $8 to $16 profit baked into every piece
  • Profit pulled first. Base price covered after
  • You set the markup. No revenue caps
  • Zero out-of-pocket. Straight profit, every order
Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts

Trusted Quality

Premium athleisure your crew and community already wear

Nike
Gildan
Champion
Bella + Canvas
Comfort Colors
Independent Trading Co.
Cotton Heritage
AS Colour
Hanes
Jerzees
American Apparel
Sport-Tek
Nike
Gildan
Champion
Bella + Canvas
Comfort Colors
Independent Trading Co.
Cotton Heritage
AS Colour
Hanes
Jerzees
American Apparel
Sport-Tek
And even more brands in our catalog

How It Works

From department patch to live shop link your crew and community can buy from, all in the same week.

Step 1

Pick Your Department's Gear

Start your department's Pro Shop. Pick the staples your crew and community actually wear: athletic tees, hoodies, joggers, snapbacks. 63 premium pieces from Bella+Canvas, Champion, Sport-Tek.

Step 2

Add Your Department Patch

Upload your department patch, department-patch art, or comp event design. Or send us one design a month and we set up the whole shop with our DFY plan.

Step 3

Set Your Markup

Base price covers printing, free shipping, every color, every size. You decide the markup. $10/hoodie? $25? Your call. No revenue caps.

Step 4

Drop The Link At The Station

Post the link in your department's IG bio, member group chat or group text, or stick a QR code on the front desk. Firefighters buy directly. No bulk-order boxes in your office.

Step 5

We Print & Ship

Member orders → we print in the USA → ship free to their door in ~1 week. You never touch a box. No "where's my hoodie?" DMs.

Step 6

Get Paid

Watch member orders land in your dashboard live. Bi-weekly payouts straight to your bank. automated. No invoicing, no chasing.

Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts

Premium Product Catalog

All Inclusive Base Prices Include: Front Side Design, Printing, Packing, Free Shipping, Unlimited Design Elements & Unlimited Print Colors.

Airlume Cotton Athletic Tee

Airlume Cotton Athletic Tee

Bear Grips

20

All Inclusive Base Price

$23.93Free firefighters base price
$19.88VIP firefighters base price
💰Save $4.05 with VIP
Comfort Soft Hoodie

Comfort Soft Hoodie

Bear Grips

36

All Inclusive Base Price

$44.94Free firefighters base price
$36.88VIP firefighters base price
💰Save $8.06 with VIP
Perfect Soft Crewneck Sweatshirt

Perfect Soft Crewneck Sweatshirt

Bear Grips

36

All Inclusive Base Price

$40.96Free firefighters base price
$34.88VIP firefighters base price
💰Save $6.08 with VIP
Premium CVC Jersey Tee

Premium CVC Jersey Tee

Next Level

36

All Inclusive Base Price

$29.95Free firefighters base price
$24.88VIP firefighters base price
💰Save $5.07 with VIP
Men's Moisture-Wicking Tee

Men's Moisture-Wicking Tee

Sport-Tek

28

All Inclusive Base Price

$28.88Free firefighters base price
$23.86VIP firefighters base price
💰Save $5.02 with VIP
Ladies' Moisture Wicking Tee

Ladies' Moisture Wicking Tee

Sport-Tek

23

All Inclusive Base Price

$31.95Free firefighters base price
$25.88VIP firefighters base price
💰Save $6.07 with VIP
Women's Favorite Tee

Women's Favorite Tee

Bella+Canvas

21

All Inclusive Base Price

$23.93Free firefighters base price
$19.88VIP firefighters base price
💰Save $4.05 with VIP
Performance Workout Tank

Performance Workout Tank

Bella+Canvas

9

All Inclusive Base Price

$23.94Free firefighters base price
$19.88VIP firefighters base price
💰Save $4.06 with VIP
Women's Premium Cotton Tee

Women's Premium Cotton Tee

Next Level

21

All Inclusive Base Price

$28.95Free firefighters base price
$23.88VIP firefighters base price
💰Save $5.07 with VIP
Mens Cut-Off Tank

Mens Cut-Off Tank

AS Colour

5

All Inclusive Base Price

$29.93Free firefighters base price
$24.88VIP firefighters base price
💰Save $5.05 with VIP
View Full Catalog
Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts

Chief & Captain Reviews

Hear from chiefs, captains and IAFF locals running this today.

Quality, sizing, time. The three things every owner wants to know about, answered by the departmentes already running their apparel through us.

MR
Mike R.
Fire Chief · 32 firefighters
Q: DO STATION TEES HOLD UP TO SHIFT WEAR AND WEEKLY WASHES?

"Firefighters live in station tees, off-duty hoodies and department hats. Bella+Canvas, Sport-Tek, Champion. Premium athletic blanks. Print holds through every shift cycle, every wash, every truck check. Crew wear the department logo at the grocery store and the kids' soccer game. Free department recruiting."

JT
Jenna T.
Captain · 18 firefighters
Q: WHAT IF A NEW FIREFIGHTER NEEDS A SIZE WE DID NOT PRE-ORDER?

"Used to stock 30 station tees in the day room, run out of XL by month two. New hires waited weeks for their shirts. Now every firefighter picks their own size at checkout. Station gear ships to their door free. No more I-only-have-a-medium-for-the-new-guy problem on shift change."

RK
Ryan K.
Volunteer Coordinator · 45 volunteers
Q: I AM CHIEF, FUNDRAISER LEAD AND ON SHIFT. WHO RUNS THE MERCH?

"Chief plus fundraiser lead plus shift duty plus union rep. No bandwidth to build a merch store. Done-For-You plan handled the seasonal lineup: Pink October awareness, fundraiser tees for a sick brother, IAFF local hoodies, family supporter gear. Profit funded the medical fundraiser without me writing a single product description."

Why Bear Grips

12 years of experience. We know your customer.

Since 2014, dressing fire departments, IAFF locals and volunteer crews across the country.

500K+
Orders Shipped

To fitness lovers since 2014.

10K
Orders / Month

Your orders never sit in a queue.

USA
Print Network

Print 7 days a week, locally in the USA. Free lightning-fast delivery.

Human
Real Support

Talk to a real person when you need help. Call, text, email.

For Fire Departments

Choose Your Membership

Launch your department's shop with zero inventory risk. Every plan includes hosting, free shipping, and full athleisure catalog.

Free

$0/month

Perfect for testing the department's appetite. See if firefighters buy a hoodie before you commit to a paid plan.

  • Create up to 3 products
  • Standard Base Pricing
  • Free Hosting & Custom URL
  • Access to Full Premium Catalog
  • Robust Storefront Editor
  • Set Your Own Profit Margin
  • Real-Time Orders & Payouts
  • Affiliate Program Access
  • Message Support
  • Self Ordering / Ordering Samples
  • Fast FREE Domestic US-Only Shipping
Most Popular

Self Service VIP

$59/month

Full owner access. Lower base prices on every item, which means bigger profit on every sale. You build, you control.

  • Everything in Free Plus:
  • Unlimited Design Uploads
  • Exclusive Wholesale Base Rates
  • Higher Profit Margins
  • Elite Hosting & Design Storage
  • Remove "Powered by" Branding
  • Priority Production
  • Customize Pro Shop Layout
  • Access to Design Services
  • Priority Phone Support

Done For You VIP

$109/month

Coach the 6am class. we'll build your shop. Send one logo a month. We set up the products, mockups, copy, and launch. You just post the link.

  • Everything in VIP Plan included
  • Create up to 250 products
  • Access New Releases First
  • VIP Services
  • Design Your Shop Layout
  • 1 New Design Applied Monthly By Us
  • Design Applied to Top 15 Best-Sellers
  • 5 Complementary "Your Choice" Items
  • Full Self-Service Access Included
  • Priority Message and Phone Support
  • Dedicated Pro Shop Advisor

No contracts, cancel anytime.

Chief & Captain Questions

The questions we get asked most

Can I put our department name, station number and Maltese cross on custom fire department apparel?+

Yes. Every tee, hoodie, sweatshirt, embroidered polo and hat supports your department name, station number, Maltese cross, IAFF local number, "established" year and fallen-firefighter memorial art on the front, back, sleeve or chest. Unlimited design elements on one side, no per-color fee. Custom fire department t shirts, embroidered polos and station apparel for the whole department on one shop URL.

Do you make Class A dress uniforms, turnout gear or NFPA-rated job shirts?+

No. Class A dress uniforms, turnout and bunker gear, and NFPA-rated job shirts have certified specs we do not carry. Specialty uniform suppliers handle that side. What we do best: station apparel, off-duty wear, fundraiser shirts and community-event gear. Custom fire department t shirts, embroidered polos for officer meetings, station hoodies, Pink-October awareness tees, IAFF local apparel, volunteer fire department shirts and embroidered hats. The everyday department merch that builds your station identity off the truck.

Can we run Pink-October, cancer-awareness and fundraiser shirts in the same shop?+

Easy. Drop a Pink-October breast cancer awareness design, a department fundraiser tee for medical bills or a memorial run shirt. Each collection lives only for that window. Community firefighters and supporters pre-order, the gear ships free to each address, profits roll into your dashboard. Fire department fundraiser shirts that actually fund the cause without you stocking inventory at the station.

Can I sell duty shirts, community apparel and family gear in one shop?+

Yes. Your shop is one branded department URL, organized into sections: On-Duty, Off-Duty, Community Supporters, Family, Pink October, Memorial, IAFF Local. Firefighters order at base price for personal off-duty wear, community supporters order at retail for the markup that funds the department. One dashboard, every audience covered.

Do you have apparel for volunteer fire departments, EMS crossover and family supporters?+

Yes. Volunteer fire department t shirts, combination department gear, EMS crossover tees, family supporter hoodies and kids tees. Sizes run from youth through adult 3XL, plus size included on most blanks. Build a Volunteer, Family Supporter and Junior section alongside the on-duty crew section. Every supporter of the department covered.

We already use Custom Ink or a local uniform supplier for station apparel. Why switch?+

Three reasons most departments switch within a month. Shipping: theirs charges $8 to $10 per order, hidden. Ours is free, every order. Fees: theirs charges per color, per placement, per design. Ours is one flat base price, unlimited colors. Permanence: theirs is event-by-event ordering. Ours is a permanent fire department online store at your URL, ready for the next fundraiser, the next Pink-October push, the next memorial run.

Do I pay anything when an order comes in? What about officer polos and station gear?+

Zero cost when a firefighter or supporter orders. They pay the retail price you set. Your $8 to $16 profit lands directly in your dashboard (great for funding department needs and family-of-fallen support). The rest covers our base price for printing, packing, and free USA shipping. For officer polos and station gear, build an Officers section and self-order embroidered polos and quarter-zips at base price.

Features

Everything You Need to Succeed

From department patch upload to member delivery, every tool a chief needs to ship a real apparel program.

Your Department's Own Shop

A clean shop URL for your department. Firefighters see your logo, your colors, your gear. Looks like real merch. not a generic POD page.

Mockups Firefighters Will Repost

Front + back mockups in every color. Drop them in your member group chat, on your IG, or on the department screen during station day room.

Athleisure Firefighters Live In

Bella+Canvas, Champion, Sport-Tek, Next Level. premium athleisure that holds up after a year of shifts. Firefighters in your hoodie at engine bay = retention.

Live Sales Dashboard

Watch every member order land in real time. Profit per item, payout schedule, top sellers. Open it on your phone between classes.

You Set The Markup

Mark up $10 a hoodie or $30. your call. VIP plan unlocks the lowest base prices so margins go up. No revenue caps, no per-unit fees.

Zero Bulk-Order Risk

Items only print after a member orders. Drop a comp tee that doesn't sell? You owe nothing. No 50-piece minimums, no leftover boxes in your office.

One Last Honest Question

If not this, what is your plan?

Another $2,000 bulk order you front in cash
Inventory from past orders sitting in your office
Coaches still wearing other brands
Firefighters asking for colors you don't have
The easiest revenue stream your department has ever added. Live in 60 seconds.
Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts