Custom Apparel for Youth Athletic Development Programs
- Youth programs run 12-30 kid cohorts with strong parent buy-in.
- Parents buy 1-2 pieces per kid and often a matching parent piece.
- Youth sizing on tees and hoodies covers ages 6-14.
- No minimum, single-piece print, free shipping to parent address.
Why Parents Are the Real Customer in Youth Programs
The kid wants to match their friends. The parent buys. Once you understand that, the entire merch decision changes:
- Pricing is compared to school spirit wear and youth sport jerseys, not to athletic boutique brands.
- Sizing must cover youth and youth-large reliably.
- Parent matching pieces are an easy add-on (a hoodie for mom or dad in the same logo).
- Quality matters because the parent owns it after the kid grows out of it.
The Youth-Fit Pieces in the Catalog
| Piece | Brand | Sizing | VIP base |
|---|---|---|---|
| Youth athletic tee | Bear Grips | XS-XL (ages 6-14) | $19.88 |
| Youth moisture-wicking tee | Sport-Tek | XS-XL | $23.88 |
| Youth moisture-wicking long sleeve | Sport-Tek | XS-XL | $29.88 |
| Youth hoodie | Gildan | XS-XL | $36.88 |
| Youth crewneck | Gildan | XS-XL | $33.88 |
| Youth athletic mesh shorts | Sport-Tek | XS-XL | $26.88 |
| Youth baseball hat | Valucap | One size | $25.86 |
Stock the youth tee, youth hoodie, and a hat at minimum. Add the long sleeve and shorts seasonally.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Adding Parent Matching Pieces (Big Margin Boost)
For every 10 kid pieces sold in a youth program, parents buy roughly 3-4 matching adult pieces. Add to the shop:
- Adult premium cotton tee at $30 retail
- Adult Bella+Canvas womens favorite tee at $30 retail (mom matching)
- Adult hoodie at $48-$55 retail
- Adult snapback hat at $30 retail
"Matching parent and kid shirts on the team photo" sells itself. No campaign needed, just having the option available raises the per-family spend from $30 to $60-$90.
Pricing the Shop for the Parent Buyer
Parent buyers are price-sensitive in a specific way. They will pay $30 for a youth shirt without blinking, but they wince at $40 for the same shirt. Keep youth tees at $26-$30, youth hoodies at $42-$48. The math:
| Piece | VIP base | Parent retail | Margin |
|---|---|---|---|
| Youth tee | $19.88 | $28 | $8.12 |
| Youth long sleeve | $29.88 | $38 | $8.12 |
| Youth hoodie | $36.88 | $48 | $11.12 |
| Youth shorts | $26.88 | $34 | $7.12 |
| Youth hat | $25.86 | $30 | $4.14 |
Sample Revenue for a 24-Kid Youth Speed Program
A 24-kid summer speed-and-agility program with a 60 percent cohort shirt buy rate:
- 15 cohort tees at $9 margin = $135
- 10 cohort hoodies at $11 margin = $110
- 6 parent matching tees at $9 margin = $54
- 4 parent matching hoodies at $12 margin = $48
- Single program total: about $350 in profit
Run a fall, winter, spring, and summer program with the same model and youth merch alone clears about $1,400 per year on top of any other facility apparel revenue.
Launch Your Youth Program Shop
Youth tees, hoodies, hats, plus matching parent pieces. Free setup, no inventory, parents order direct.
Start FreeFrequently Asked Questions
Do you offer youth sizing across the whole catalog?
A subset of the catalog (tees, long sleeves, hoodies, crewnecks, shorts, hats) has dedicated youth fits. Other pieces are adult-only.
Can parents and kids order separately or do I batch the order?
Both. Each parent orders directly through the shop URL and pieces ship to their address. If you want to batch deliver at a final session, you can collect a single order yourself.
What about toddler or infant sizing?
We do not currently offer toddler or infant sizing. Youth XS (roughly age 6) is the smallest fit we carry.
Are the youth fabrics the same quality as the adult?
Yes. Youth pieces use the same Sport-Tek moisture-wicking and Gildan fleece fabrics as the adult counterparts.
Bear Grips Pro Shops