A yoga teacher training cohort is a tight group of 8 to 25 students going through 200 or 500 hours together over 6 to 12 months. The cohort apparel becomes a keepsake every graduate keeps, often wears throughout their teaching career, and uses to signal credentialing to their own students later. Here is what to print for the cohort, when to drop it, and how the studio captures margin from a piece graduates genuinely want.
Print on the Bear Grips Airlume Cotton Athletic Tee ($19.88 VIP base) for everyday wear or the Bella+Canvas Premium Triblend Crew Tee ($23.88 VIP) for a more premium keepsake.
Two drop windows:
Many studios run both drops. The start-of-cohort tee is everyday training apparel; the graduation tee is the keepsake.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.For studios that run heated or hot yoga teacher trainings, add a Performance Workout Tank from Bella+Canvas ($19.88 VIP) or a Women's Premium Triblend Racerback Tank ($25.88 VIP). The tank matches the practice format and gives trainees the right piece for the actual heated practice hours.
For 500-hour cohorts that run over a full year, a cohort hoodie adds a cold-weather piece. The Comfort Soft Hoodie ($36.88 VIP) or the Women's Premium Cropped Hoodie ($47.88 VIP) carries the same cohort branding as the tee but adds the layer for early morning training weekends.
VIP base for the cohort tee is $19.88. Set retail at $32 to $38 for cohort-specific keepsake pricing. Margin per tee: $12 to $18. For a 15-trainee cohort running both drops, the studio earns $360 to $540 in margin from the YTT cohort alone, plus any partner or instructor pieces. See full studio revenue math.
Open a free studio shop. Add the cohort tee, tank, and hoodie. Trainees order their own size; the studio collects margin.
Start FreeOnly if the studio is Yoga Alliance Registered (RYS 200 or RYS 500). The cohort tee includes the YA mark on the sleeve for credentialing.
Yes. If the studio sets up a customization field, each trainee adds their teaching name on the back of their cohort tee. Pricing per shirt stays the same.
Their cohort tee remains on order if they already paid. Some cohorts run the graduation tee with only confirmed graduates listed on the back to maintain the integrity of the keepsake.
Most cohort graduates re-order their cohort tee one or two times in the first 18 months after graduation, replacing the worn-out original. The studio collects margin on every re-order.