A yoga studio sweatshirt sits between the studio tee (everyday) and the studio hoodie (casual lounge). It is dressier than a hoodie, warmer than a tee, and layers cleanly over a sports bra and a fitted tank. Students wear it from class to coffee. Here are the three sweatshirt blanks that work for studio branding and how to think about each one.
The Perfect Soft Crewneck Sweatshirt (Free $40.96, VIP $34.88) is the everyday studio crewneck. Soft inside, smooth outside, the kind of piece students wear three or four times a week. Print the studio logo on the chest at 3 to 4 inches; optional studio name on the back yoke. VIP retail at $52 to $58 yields $17 to $23 margin per piece.
The Unisex Champion Crewneck Sweatshirt (Free $49.92, VIP $41.88) carries the recognizable Champion label and lifts the studio's premium tier piece. Right for studios that want a single elevated piece students treat as a keepsake. Print the studio logo on the chest at 3 to 4 inches.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.The Women's Premium Cropped Sweatshirt from Bella+Canvas (Free $53.93, VIP $44.88) is the cropped sweatshirt option. Sits at the natural waist, layers cleanly over leggings or biker shorts, and reads as on-brand for boutique studios. Print the studio logo on the chest at 3 inches.
Most studios stock both. The crewneck is for class arrival and post-class coffee runs. The hoodie is for cold winter mornings and post-class layers when the hair is pulled back tight. If the studio stocks only one warm-layer piece, pick based on the studio aesthetic:
Studio crewneck sales peak in the fall when temperatures drop and in early January after holiday gifting. Studios that drop a new crewneck design in October typically sell 30 to 60 units in the first month. At $20 margin per piece, that is $600 to $1,200 in studio margin from a single fall sweatshirt drop. See studio revenue math for the full annual projection.
Open a free studio shop. Add the Perfect Soft or the Champion crewneck with your studio logo. Students order direct.
Start FreeCrewneck if the studio leans toward heated or higher-output classes (hoodies run too warm post-class). Hoodie if the studio leans toward gentle, restorative, or yin (hoodies layer over the post-savasana cool-down).
Yes. A small back-yoke mantra in studio brand colors works well on crewnecks. Keep it small (under 6 inches wide) to maintain a premium aesthetic.
Yes. The Youth Crewneck Sweatshirt from Gildan (Free $39.93, VIP $33.88) covers family-yoga and kids-yoga programs. Same logo placement as the adult version.
They run roughly the same warmth. The Champion has the visible brand label, slightly heavier feel, and recognizable cut. The Perfect Soft is softer to the touch inside.
Bear Grips Pro Shops