Bear Grips Pro ShopsWomens Masters Swimming Apparel For Female Adult Swimmers
- Womens cut tees fit different than the unisex tee that most masters clubs default to stocking
- Female masters swimmers are often 40 plus and want apparel that hits at the right hem length
- Racerback tanks and fitted performance tees both outsell unisex equivalents for female adult swimmers
- Plus size coverage matters because female masters demographics include 1X through 3X regularly
Womens masters swimming apparel needs cuts that fit female adult swimmers, not just unisex versions of the team tee. Female masters swimmers buy one ill fitting unisex tee and rarely come back for a second. Clubs that add three to five womens specific cuts typically see female purchase rates double in the first year. Here is what actually fits, what sells, and what to note on the product page.
Why Womens Specific Cuts Outsell Unisex
The standard unisex tee is cut to the male silhouette. It sits wide at the shoulders, drops straight to the hip, and the sleeves land at the bicep. On most female masters swimmers the unisex tee gapes at the collar, billows at the waist, and hits two inches below where the average woman wants a tee to land.
Womens cut tees sit closer to the body without being tight. The shoulder seam lands at the actual shoulder. The waist is shaped, not straight. The hem hits at the hip, not three inches below. The result is a tee that gets worn instead of left in the drawer.
The club that stocks three womens specific cuts alongside the unisex lineup typically sees female purchase rates jump from around 5 percent to closer to 12 percent. The unisex shirt was not the problem. The fit was.
The Five Item Womens Lineup For A Masters Club
A focused womens lineup of five items covers most of the demand at a masters swim club. Adding more usually dilutes sales without adding new buyers.
- Womens favorite tee or premium cotton tee. The everyday casual wear pick. Slightly fitted, hits at the hip. Stock in black, white, and one accent color
- Womens racerback tank. Dryland workouts, summer training, post warmup cool down. The single best selling womens item at masters clubs
- Womens triblend chest crest tee. The premium soft tee for adult female swimmers who wear the club crest as part of their casual wardrobe
- Womens cropped crewneck sweatshirt. The cold weather pick that does not bury the figure under a unisex hoodie
- Womens quarter zip pullover. The deck warmup alternative cut for the female silhouette
See the womens catalog for fit specs across each cut.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Sizing Notes To Put On The Product Page
Womens cuts run smaller than unisex equivalents. A woman who wears a unisex large usually wears a womens extra large or sometimes 2XL in the same brand. Set the expectation on the product page or expect returns.
What to put on every womens product page:
- A note that womens cuts run smaller than unisex equivalents
- A size up suggestion for any swimmer between sizes
- The body measurements per size, not just S M L labels
- The hem length and sleeve length specs for the cuts that vary
The note prevents the most common return: a swimmer who ordered her usual unisex large in a womens cut and now has a tee that does not fit.
Plus Size Coverage For Female Masters Swimmers
Masters swimming has a wider age and body range than most youth swim programs. Female swimmers in 1XL to 3XL exist in nearly every masters club and they buy at a higher rate than average when the club actually stocks their size.
The womens specific cuts in the catalog generally cover up to 2XL and a few up to 3XL. For broader coverage, the club can offer the unisex tee in 4XL and 5XL as a secondary option. The womens cut is the first choice, the extended unisex is the fallback.
- List the size range explicitly on each product page
- Show plus size options at the top of the size selector for cuts that go that range, not buried at the bottom
Clubs that promote plus size availability see higher retention from female masters members who often feel ignored by team apparel that stops at L.
Pricing The Womens Masters Line
The womens line prices in line with the unisex equivalents. Margins per unit are similar because the base prices are similar.
| Item | Base | Retail | Club profit |
|---|---|---|---|
| Womens favorite tee | $19.88 | $32 | $12.12 |
| Womens racerback tank | $19.88 | $32 | $12.12 |
| Womens triblend tee | $25.88 | $38 | $12.12 |
| Womens cropped crewneck | $44.88 | $58 | $13.12 |
| Womens quarter zip | $29.88 | $42 | $12.12 |
The womens line typically adds 30 to 50 percent in revenue on top of the unisex lineup at clubs that stock both. Female masters swimmers who previously skipped the team apparel because nothing fit start buying once the womens cuts are available.
Stock The Womens Cuts Your Female Members Will Buy
Add a womens favorite tee, racerback tank, and cropped crewneck to your masters shop. No minimum, no inventory, free shipping.
Start FreeFrequently Asked Questions
Why stock womens specific cuts instead of just unisex?
Unisex tees fit the male silhouette and gape at the collar, billow at the waist, and end below the hip on most female swimmers. Womens specific cuts sit closer to the body, hit at the right hem length, and get worn instead of left in the drawer.
What size should a woman who wears a unisex large order in a womens cut?
Usually a womens extra large or 2XL. Womens cuts run smaller than unisex. The product page should include a size note prompting swimmers to size up when in doubt.
What is the best selling womens item at a masters swim club?
The womens racerback tank, followed closely by the womens triblend chest crest tee. Both outsell unisex equivalents for female masters swimmers across age ranges.
Does the club need to redesign the crest for womens cuts?
Not redesign, but adjust placement. The chest crest position and back banner size should shift slightly for cropped and womens specific cuts to avoid placement that looks off on the smaller silhouette.
