The default cycling club merch shop uses unisex sizing across every product. That fits the average male member fine. It fits female members poorly. Adding true women's cuts to the shop is the single biggest move a cycling club can make to bring female member purchase rates in line with male members. Here are the pieces that work and how to position them in the shop.
Unisex tees are cut for a male torso: wider through the shoulders, straight side seams, longer body length. A 5'4" woman in a unisex small ends up with a baggy shirt that drops below the hip. The result: female members buy less merch because nothing fits well.
Adding women's-cut variants does not require running two parallel shops. The same shop carries a unisex tee and a women's tee side by side. Female members pick the one they prefer.
Women's cut, fitted through the waist, scoop or crew neck. The female counterpart to the unisex club tee.
Fitted racerback, drapes well, holds a chest logo cleanly. The pick for warm-weather rides and indoor trainer sessions.
Women's cut quarter-zip, embroidered chest logo. The female counterpart to the men's performance quarter-zip.
Optional add: women's premium cropped hoodie or women's premium cropped sweatshirt for clubs that lean lifestyle.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Same placement rules as unisex, with one adjustment:
| Women's Item | VIP Base | Retail | Club Margin |
|---|---|---|---|
| Women's cotton tee | $23.88 | $36-40 | $12-16 |
| Women's triblend racerback tank | $25.88 | $38-42 | $12-16 |
| Ladies quarter-zip | $29.88 | $48-54 | $18-24 |
| Women's cropped hoodie | $47.88 | $68-76 | $20-28 |
Standard markup logic applies. Price the women's cuts within $2 to $4 of the unisex equivalent so the side-by-side comparison in the shop does not steer buyers toward the cheaper option.
A cycling club with 30% female members typically sees female purchase rates 15 to 25 points below male rates when only unisex sizing is offered. Adding women's cuts usually closes that gap within 90 days. The math:
Modest on its own. Compounds over years as more female members join clubs that obviously cater to them.
Three pieces, same shop, side-by-side with the unisex variants. Closes the female purchase gap within 90 days.
Start FreeMost club shops default to unisex sizing, which fits a male torso. Female members get a baggy shirt that drops below the hip. Adding true women's-cut variants closes the purchase rate gap.
Three pieces cover most demand: women's cotton or triblend tee, women's racerback tank, ladies quarter-zip. Optional add: women's cropped hoodie for clubs that lean lifestyle.
No. The same shop carries women's and unisex variants side by side. Female members pick the one they prefer at checkout.
Within $2 to $4 of the unisex equivalent. Side-by-side comparison in the shop should not steer buyers based on price.
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