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Custom Apparel for Women: The Complete Guide for Gyms, Studios, and Businesses

June 25, 2026 7 min read By Sarah Caldwell

Quick Answer

Bear Grips Pro Shops prints tees, tanks, leggings, hoodies, and hats built on womens-specific cuts, with no minimum order.
The free plan is $0/mo for 3 live products; Self-Service VIP is $59/mo for 200 products at the lowest base prices.
Vendors set their own retail price and keep the profit, with a default markup of about $10 per item.
Every order prints in the USA, ships free to the customer, and arrives in about a week.

Table of Contents

Why a womens line is not just a smaller unisex tee
The womens product lineup
Free plan vs VIP for a womens line
Setting retail prices
Getting a shop live
Frequently Asked Questions

Women make up most of the buying decisions at a lot of gyms, studios, and small businesses, and a lot of shop owners still treat womens apparel as an afterthought: whatever unisex tee happens to fit smaller. That leaves real revenue sitting on the table. Bear Grips Pro Shops carries a lineup built specifically for women, from racerback tanks to high-waist leggings to cropped hoodies, alongside the standard tees and hats. This guide covers what to stock, how to price it, and how to get a shop live without holding a single unit of inventory.

Why a Womens Line Is Not Just a Smaller Unisex Tee

A unisex tee run down to a small does not fit the same as a garment cut for a womens body: shorter torso, narrower shoulders, tapered waist. Customers notice the difference immediately, and it shows up in returns and in what they choose not to buy a second time. The catalog includes garments built specifically on womens patterns: the Bella+Canvas Women's Favorite Tee, the Next Level Ladies Racerback Tank, the Bear Grips Padded Sports Bra, and the Bear Grips Signature Seamless Leggings, alongside crop and cinched-waist styles like the Bella+Canvas Women's Premium Cropped Hoodie. Stocking even four or five of these alongside the unisex core doubles the fit range a shop can sell into.

The Womens Product Lineup in the Catalog

Product	Brand	VIP base
Women's Favorite Tee	Bella+Canvas	$19.88
Ladies Racerback Tank	Next Level	$19.88
Performance Workout Tank	Bella+Canvas	$19.88
Women's Premium Cotton Tee	Next Level	$23.88
Ladies' Moisture Wicking Tee	Sport-Tek	$25.88
Women's Skort	Sport-Tek	$34.88
Women's Wave Wash Sweatpants	Independent Trading Co.	$39.88
Padded Sports Bra	Bear Grips	$45.88
Women's Signature Biker Shorts	Bear Grips	$47.88
Women's Premium Cropped Hoodie	Bella+Canvas	$47.88
Signature Seamless Leggings	Bear Grips	$54.88
Women's High-Waist Pocket Leggings	Bear Grips	$54.88

That is 12 womens-specific pieces before counting the tanks, long sleeves, and hats that fit any gender. See the full breakdown of the best womens products to stock for the fit and use case on each one.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Free Plan vs VIP for a Womens Apparel Line

The free plan is $0/mo and covers 3 live products, which is enough to test one tee, one tank, and one legging before committing. Self-Service VIP is $59/mo for 200 live products at the lowest base prices (the free tier runs $4-$11 higher per item), and gives full control over layout and pricing. Done-For-You VIP is $105/mo: a shop advisor applies your logo to 15 trending products a month, picks the top 6 colors per item, writes the product copy, and hands back a shop that is ready to sell. Most owners start on VIP directly once they know they want more than 3 items live at once.

Setting Retail Prices on a Womens Line

Vendors set their own retail price on every product; Bear Grips does not cap the margin. The default recommended profit is $10 per item, which puts a $19.88 tank at roughly $30 retail and a $54.88 legging at roughly $65-$70. See the full pricing guide with a profit table for the numbers across the whole lineup.

Getting a Womens Apparel Shop Live

Sign up free or on VIP at shops.beargrips.com.
Upload your logo as a transparent PNG.
Pick 6-12 womens pieces to start: 2 tees, 1 tank, 1 legging, 1 short, 1 hoodie is a solid opening set.
Set retail prices using the $10-per-item default as a floor.
Share the shop link with members, clients, or customers.

There is no inventory to buy up front and no minimum order size, so the shop can go live the same day the logo is uploaded.

Start Your Womens Apparel Shop

Tees, tanks, leggings, hoodies, and hats built for women. No minimum, no inventory, ships in about a week.

Start Free

Frequently Asked Questions

Does Bear Grips actually carry womens-specific cuts, or just unisex sizes?

Both. The catalog includes womens-specific cuts (racerback tanks, cropped hoodies, high-waist leggings, a padded sports bra) as well as unisex tees, hoodies, and hats that fit any gender.

Whats the minimum order to start a womens apparel line?

There is no minimum. Single-piece printing works the same as a hundred-piece order, so a shop can carry a full womens lineup from day one.

How long does it take for a customer to receive a custom order?

About a week from order to door. Printing happens in the USA and shipping to the customer is free.

Do I need to buy inventory before opening a womens apparel shop?

No. Nothing is printed until a customer orders, so there is no inventory risk and no leftover stock in unsold sizes.

Sarah CaldwellCrossFit and Functional Fitness Coach

Sarah owns a CrossFit affiliate and coaches HYROX teams in her off-hours. She has been in the functional fitness space for nine years and writes about box-life logistics, custom team apparel, and the new wave of hybrid training.