Bear Grips Pro ShopsWine Club Member Gift Merch and Welcome Sets
- Welcome-pack tees and hats for new subscription members.
- Milestone and anniversary commemorative pieces.
- Embroidered polos for founding members.
- No minimum, individual sizing, ships to each recipient.
Wine club member gift merch builds loyalty in subscription clubs and creates memorable milestones in social tasting clubs. The right gift program includes a welcome piece in every new member box, a milestone or anniversary piece at year-end, and an optional founders or VIP piece for long-standing members. Below are the catalog pieces that fit each role and the budget math for a 50-member subscription club running the full gift program.
New Member Welcome Pack
For subscription wine clubs, the new member welcome pack typically includes:
- A branded member tee in the new member's size.
- Optional embroidered hat.
- Welcome card or membership credential.
The tee piece costs about $20 to $25 wholesale and signals the new member is part of something. Most subscription clubs bundle the welcome tee into the first-year membership fee rather than offering it as a separate purchase.
Milestone and Anniversary Pieces
At club anniversaries or member milestones (1 year, 5 years, 10 years of membership), a commemorative tee or hoodie marks the moment. Design moves:
- "[CLUB NAME] 5 YEAR MEMBER" or similar callout.
- Founding year of the club on the back.
- Premium tee blank or Comfort Soft Hoodie for the gift-able feel.
Founding Member or VIP Pieces
For founding members or members at the highest subscription tier:
- Embroidered Premium Cotton Pique Polo with "FOUNDING MEMBER" on the sleeve.
- Embroidered Sport-Tek Quarter-Zip for the upgrade tier.
- Limited-run hoodie not available to general members.
These pieces become loyalty markers — visible badges of long-term membership.
Holiday Gift Tier Pieces
For December gift season, run a holiday-tier piece that members can purchase as gifts for friends or family who they want to introduce to the club:
- "WINE & WARMTH" themed pieces.
- Gift-set bundles (tee + hat + winery map).
- Higher markup that funds the club's annual budget.
Budget Math For A 50-Member Subscription Club
For a 50-member subscription wine club running new-member welcome packs and an annual anniversary piece on the Self-Service VIP plan:
| Run | Units | Per Unit Cost | Total |
|---|---|---|---|
| New member welcome tees (bundled in fee) | 15 new members/year | $19.88 | $298 |
| Annual anniversary tee (sold at $35, base $19.88) | 40 | +$15.12 markup | $605 to club |
| Founding member embroidered polos (one-time gift) | 6 | $34.88 | $209 cost |
| Holiday gift tier (sold at $42, base $24.88) | 30 | +$17.12 markup | $514 to club |
Net contribution to club from member-paid pieces: about $1,120. Welcome and founder pieces are club expenses ($507).
Run Your Wine Club Gift Program
Free branded shop. Welcome packs, milestones, founder pieces — all from one URL.
Start FreeFrequently Asked Questions
Should the welcome pack tee be a club expense or new-member fee inclusion?
Most subscription clubs bundle the cost into the annual or first-year fee. Members effectively pay for it but receive it as a welcome gift.
Can members buy welcome pack pieces individually later?
Yes. The branded shop carries the tee and hat as ongoing products. New members can re-order their welcome tee in a different size or color.
What about gift cards for the shop?
Shop dashboards typically support gift cards or credit codes that members can apply to apparel orders. Check your specific shop settings.
How do milestone pieces get to long-tenured members?
Most clubs send an email at the member's anniversary date with a personal note and a unique discount code for the milestone tee or hoodie.
