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Custom Merch Services: What a Done-For-You Setup Actually Includes

March 24, 2026 6 min read By Eli Goldberg
Quick Answer
Table of Contents
  1. A personal advisor, not a support ticket queue
  2. Product selection and mockup production
  3. Copywriting and shop layout
  4. Pricing and social preview setup
  5. What is not included and stays with you
  6. Frequently Asked Questions

The term "custom merch company" covers a wide range of businesses, from a single print shop that takes your file and mails back a box of shirts, to a full platform that builds and runs an ongoing online store for you. Knowing which category you are looking at before you sign up saves a lot of frustration. Here is exactly what is included in the Done-For-You VIP tier at Bear Grips Pro Shops, deliverable by deliverable.

A personal advisor, not a support ticket queue

Every Done-For-You VIP vendor gets a personal Pro Shop advisor reachable by call, text, or email. That is different from a generic support inbox: the same person handles your shop build month to month and already knows your brand, your product picks, and your past decisions.

Product selection and mockup production

Your one design a month gets applied to 15 trending products, either your own picks or our curated best-sellers. Front and back mockups are created on every color variant of every item, running into the hundreds of individual images behind a single monthly refresh. Your advisor then narrows each product to its top 6 colors for the strongest shelf appeal.

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Copywriting and shop layout

Product titles, descriptions, and metadata are written professionally for every item, which most vendors skip or rush when building a shop themselves. The full shop layout gets built around that content: header, logo placement, sections, and product categories organized so the storefront reads clean instead of like a raw product dump.

Pricing and social preview setup

Retail pricing is set on every product using real sales data, aimed at the mix of volume and profit that performs best rather than a flat guess. Social media link previews (the image and headline shown when your shop link is shared) are configured with your logo so the shop looks finished the moment it is shared anywhere. See the full plan overview for how all of this repeats every month.

What is not included and stays with you

You still choose and send the design itself each month (or approve the direction with your advisor), and you decide where to promote the shop link. The service builds and maintains the store; it does not run your marketing for you. Pair the shop with your own audience, whether that is a customer base, member list, or social following, to drive traffic to it.

See the Full Done-For-You Deliverable List

Product picks, mockups, copy, pricing, and layout, handled monthly by a personal advisor for $105/mo.

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Frequently Asked Questions

Is printing included in the $105/mo price?

The plan fee covers the shop build (mockups, copy, pricing, layout). Printing is billed per order at the VIP base price when a customer buys.

What if I want to change my product lineup mid-month?

You can reach your advisor directly by call, text, or email to request changes.

Do I get the finished mockup images to use in my own marketing?

Yes, the mockups live on your product pages and can be used to promote the shop elsewhere.

How is this different from Self-Service VIP?

Self-Service VIP gives you the same 200-product catalog and low base pricing, but you do the product selection, mockup review, copy, and pricing yourself.

Eli Goldberg
Eli GoldbergSmall Business Branding Writer

Eli writes about small business and startup branding. He spent eight years in B2B marketing before going independent and covers how small companies use apparel for swag, conferences, hiring events, and team building.

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