Weekend warrior hockey is a specific cohort: adults in their 30s, 40s, and 50s who played growing up, took 10-20 years off, and came back to the rink for Saturday-morning beer hockey. The apparel program reflects the moment: matching team shirts at the post-game diner, hoodies in the dressing room, and a captain hat that says "we're taking this slightly more seriously than the kids did." Bear Grips Pro Shops handles weekend warrior apparel at no minimum, US printed, ships in a week.
| Setup | Players + family | Items per season | Profit per item | Season revenue |
|---|---|---|---|---|
| Single team (15 players) | 30 | 40 | $12 | $480 |
| Saturday morning league (6 teams) | 180 | 220 | $12 | $2,640 |
| Multi-rink weekend league (12 teams) | 360 | 440 | $15 | $6,600 |
Free shop for the weekend cohort. Tees, hoodies, captain hats, and family apparel at no minimum.
Start FreeOften more so. The 50+ cohort has higher disposable income and a stronger identity attachment to the team than younger leagues.
Yes. "40+" or "Over-50" callouts on the chest or back yoke at no upcharge.
Yes. Adult sizing runs XS-3XL on most pieces; tall sizes available on the Premium Tall Tee at $25.88 VIP.
Yes. Family apparel is a category in the team shop; spouses, kids, and family members order at no upcharge.