Setting Up a Surf Shop Online Store for Apparel

A physical surf shop only sells to the customers who walk through the door on a given day. A branded online store reaches past that: out-of-town visitors who took a lesson last summer, alumni of a surf camp, and social followers who have never set foot in the shop. Bear Grips Pro Shops builds that storefront on its own branded URL with no separate website build required, and it takes under an hour to set up.

Why an Online Store Matters Even With a Physical Shop

Three groups of customers only buy through an online store: visitors who took a lesson on vacation and want a piece to remember it by, surf camp alumni who moved away, and social media followers who discovered the shop or club online but live too far to visit. None of these customers convert without a link they can order from directly.

What a Branded Online Store Needs

• A logo or design: uploaded once, applied across every product.
• Product mockups: generated automatically once the design is uploaded, no photography required.
• A checkout: the customer pays, picks size and color, and the order routes to print automatically.
• A shareable URL: one link to post everywhere the shop, school, or club already has an audience.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Setup, Step by Step

1. Sign up at shops.beargrips.com/for/surfing and upload the shop or club logo.
2. Pick the starter products: tee, hoodie, hat.
3. Set retail prices for each piece.
4. Customize the storefront with the shop name, colors, and social links.
5. Share the URL at the counter, on booking confirmations, and across social.

Connecting the Online Store to the Physical Business

The online storefront works best as an extension of the physical shop or school, not a separate business. Print the URL on receipts, add it to lesson booking confirmation emails, and mention it during checkout at the rental counter. Every order, online or off, ships the same way: printed on demand, free shipping, about a week to the customer's door.

Frequently Asked Questions

Do I need to build a separate website?

No. The storefront runs on its own branded URL, no additional website build required.

How long does setup actually take?

Under an hour for a shop with a logo ready. Most setups happen during a slow afternoon at the counter.

Can customers order without visiting the physical shop?

Yes. The online storefront works independently and reaches customers who never visit in person.

Who handles payment processing and shipping?

The platform handles both. Orders route straight to print and ship free direct to the customer.