Start a Pole Fitness Studio Apparel Shop

A pole fitness studio can launch a branded apparel shop in under an hour with no inventory and no upfront cost. Members order direct, the platform prints and ships, the studio earns a margin on every piece. Here is the step-by-step walkthrough including product mix, pricing, and launch playbook for the first 60 days.

Step 1: Pro Shop Setup

The setup process is mechanical:

1. Create the Pro Shop account. Sign up at the platform, get a branded shop URL.
2. Upload the studio logo. A vector format (SVG or AI) gives the cleanest print. A high-resolution PNG works as a fallback. Upload one main logo and any alternate marks (icon-only, wordmark-only, lockup).
3. Pick the studio brand colors. Two or three core colors that match the studio identity. The shop will use these for the page styling and the suggested apparel colors.
4. Configure shipping and payment. The platform handles fulfillment and shipping. The studio configures how to receive payouts.

The setup is the same regardless of whether you teach pole fitness, pole choreography, heels, or a combination. The shop is studio-branded, not class-type-branded.

Step 2: The Launch Product Mix for Pole Studios

The product lineup that works for a pole studio launch:

• Two pole short colors (compression scrunch or high-cut athletic shorts in solid stretch fabric)
• Two sports bra options (padded sports bra in black plus one accent color)
• Two crop top options (fitted cropped tee in two colors)
• One racerback tank (for warm-up and floor work)
• Two tee options (fitted women's cut tee in two colors)
• One pullover hoodie (the volume seller)
• One crewneck sweatshirt (the alternative to the hoodie)
• One pair of high-waist leggings (transit layer)
• One pair of joggers (transit layer)

That is 12 products at launch. It covers the full class and transit wardrobe. After 60 days, look at what is selling and expand the lineup: add more colors of the top sellers, drop the underperformers, add seasonal pieces (cropped sweatshirts, oversized hoodies, drop tees) on a quarterly cadence.

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Step 3: Pricing Strategy for a Pole Studio Shop

Pole students pay a premium for branded gear. The pricing range that works:

Product	Suggested Retail	Studio Margin
Pole shorts	$32-$42	$8-$15
Sports bra	$38-$48	$8-$15
Crop top	$32-$42	$10-$17
Racerback tank	$28-$36	$8-$14
Fitted tee	$28-$36	$8-$14
Pullover hoodie	$55-$72	$15-$24
Crewneck sweatshirt	$48-$62	$12-$20
Joggers	$45-$58	$12-$20

Hoodies and crewnecks carry the highest margin per piece. Shorts and bras carry the highest volume. The full lineup balanced across both produces consistent monthly revenue.

Avoid pricing too low. Pole students will pay for the branded piece, and low prices signal to members that the studio does not value its own brand. The middle of the recommended range is the safe default.

Step 4: Launch Playbook for the First 60 Days

A pole studio shop launch playbook:

Pre-launch (1 week before): Mention the upcoming shop in classes. Show the products in the studio for the week before launch. Tell members the launch date.

Launch week: Email the studio's member list with the shop link. Post on the studio's Instagram with photos of an instructor or student wearing the branded pieces. Talk about the shop in every class that week. Run a launch promotion (15% off the first order, or a free tank with a hoodie purchase, or first 10 orders get a sticker pack).

Weeks 2-4: Continue mentioning the shop in classes. Post product photos of different pieces on Instagram. Highlight one piece per week.

Weeks 4-8: Drop a seasonal piece (a cropped sweatshirt, an oversized hoodie, a limited-color tee). Limited drops create urgency and bring members back to the shop.

Weeks 8-12: Review the data. Which pieces are selling, which are not. Add more colors of the top sellers. Drop the underperformers. Start the next quarterly drop planning.

For the revenue math behind this lineup, see pole studio merchandise revenue math.

Step 5: Affiliate Income and Cross-Promotion

Every Pro Shop also comes with an affiliate link. When you refer another studio owner (or any vendor) to the platform, you earn 10% commission on their subscription forever, plus $1 per unit they sell.

For pole studio owners, the natural affiliate pool is other pole studios, dance studios, fitness studios, and aerial studios in your network. Share your affiliate link in studio owner groups, on instructor training communities, and at industry events. Most of the affiliate-driven revenue compounds over time as the studios you refer grow their own shops.

Read more about the affiliate program: Pro Shops affiliate details.

Frequently Asked Questions

How long does it take to set up a pole fitness studio apparel shop?

Under an hour for the platform setup, plus a few hours to upload logos, select products, and set retail pricing. Most studios are live within a single afternoon and start selling within a week.

What products should a pole studio sell at launch?

A 12-piece launch lineup: two pole shorts colors, two sports bra options, two crop top colors, a racerback tank, two tees, one hoodie, one crewneck, one pair of leggings, one pair of joggers. Expand based on sales data after 60 days.

How much margin can a pole studio earn per piece?

$8 to $15 per shorts, bra, or tee. $12 to $20 per crewneck or joggers. $15 to $24 per pullover hoodie. The studio sets the retail price, so margins are flexible based on the studio brand positioning.

Do you need any inventory to start a pole studio apparel shop?

No. Every order prints when a member buys. The studio never holds inventory, never pays for unsold sizes, and never deals with fulfillment. The platform handles printing and shipping direct to the member.