Sprint camps and speed clinics live or die by word of mouth. An athlete who attends a one-week camp tells four to six teammates about it back home. Apparel turns that conversation into a visual. The teammate sees the camp logo on the hoodie, asks where it came from, and the camp name registers.
Done right, the camp apparel covers its own cost, generates margin for the camp organizer, and acts as next year's enrollment funnel. A camp with no apparel misses all three.
| Piece | Brand | Audience | Retail |
|---|---|---|---|
| Camp t-shirt | Bella+Canvas | Every athlete (souvenir) | $30 |
| Camp performance tee | Sport-Tek | Athletes who train in it | $32 |
| Camp hoodie | Champion | Cooler-weather camps, premium souvenir | $60 |
| Camp hat (rope or snapback) | Richardson / Yupoong | Athletes and staff | $32 |
| Staff polo | Sport-Tek | Camp coaches and staff | $42 |
| Camp tank | Bella+Canvas | Summer outdoor camps | $30 |
Two pricing models work for camp apparel:
Hybrid: include the t-shirt in tuition, run the shop for everything else. Most camps land on this model because it guarantees every athlete leaves with a souvenir while still letting the camp capture margin on additional pieces.
The camp shirt design that gets worn back home (vs ending up in the donate pile):
Athletes wear understated camp shirts back home. Athletes leave loud camp shirts in the closet. Design for the post-camp wear, not just the camp-day photo.
For a 50-athlete sprint camp with built-in t-shirt and an optional shop:
| Item | Volume | Margin each | Profit |
|---|---|---|---|
| Tuition-included t-shirt (50) | 50 | $12 | $600 |
| Optional hat (35% attach) | 18 | $6 | $108 |
| Optional hoodie (20% attach) | 10 | $14 | $140 |
| Optional performance tee (15% attach) | 8 | $11 | $88 |
| Optional staff polo (10 staff) | 10 | $12 | $120 |
| Total camp apparel profit | $1,056 |
That sits on top of camp tuition and requires no inventory commitment. Larger camps (100+ athletes) scale this linearly.
Souvenir t-shirts, optional hats and hoodies, staff polos. Set up the camp shop four weeks before the first session and let parents order direct.
Start FreeAbout four weeks before the camp starts. That gives parents time to order before travel. Keep the shop live through the end of the camp so on-site purchases work too.
Yes. Build the apparel cost into the tuition price and bulk-order one shirt per registered athlete a week before camp. Have them ready at registration. Each shirt costs $19.88-$23.88 at VIP pricing, so the markup math is straightforward.
Yes. Standard t-shirts stock XS-3XL. Performance tees and hoodies stock XS-3XL. For youth campers, the catalog includes a youth tee and youth hoodie option as well.
About a week from order to door for individual orders. Bulk pre-camp orders can be staged 2-3 weeks ahead and delivered to the camp host site in a single shipment.
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