Sport-Tek Polo Price: A Full Cost and Profit Margin Breakdown
- A custom Sport-Tek polo costs $41.93 on the free plan or $34.88 on VIP at base.
- Most shops retail the polo between $45 and $55 and keep the rest as profit.
- The VIP plan's $7.05 per-unit savings clears the $59 monthly fee at roughly 9 polos.
- No setup fees or per-color charges are added on top of the base price.
Sport-Tek Polo Base Price by Plan
| Plan | Monthly fee | Polo base price | Live product slots |
|---|---|---|---|
| Free | $0 | $41.93 | 3 |
| Self-Service VIP | $59 | $34.88 | 200 |
| Done-For-You VIP | $105 | $34.88 | 250 |
The base price already includes the blank polo, front-side design printing, packing, and free shipping to the buyer. There is no setup fee and no per-color surcharge for the logo.
When the VIP Plan Pays for Itself on Polos Alone
VIP saves $7.05 per Sport-Tek polo versus the free plan. At that rate, the $59 monthly fee is covered once a shop sells about 9 polos in a month ($7.05 x 9 = $63.45). Sell more than that and every additional polo's savings goes straight to extra profit. Shops selling other Sport-Tek pieces alongside the polo (tees, quarter-zips, shorts) clear the VIP fee faster, since the savings stacks across the whole catalog, not just one item.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Setting a Retail Price That Keeps Healthy Margin
| Retail price | Plan | Profit per unit |
|---|---|---|
| $45.00 | VIP | $10.12 |
| $49.00 | VIP | $14.12 |
| $54.00 | VIP | $19.12 |
| $49.00 | Free | $7.07 |
| $54.00 | Free | $12.07 |
Bear Grips recommends a default profit target of $10 per item as a starting point, but every vendor sets their own retail price with no cap on either end.
Monthly Revenue Examples at Different Order Volumes
- 10 polos/month at $49 retail, VIP plan. $141.20 gross profit, well past the $59 monthly fee.
- 25 polos/month at $49 retail, VIP plan. $353 gross profit.
- 40 polos/month (staff of 40, one polo each) at $45 retail, VIP plan. $404.80 gross profit in a single order wave.
These numbers do not include any add-on placements a vendor prices separately, like a back print alongside the front logo.
What the Base Price Does Not Include
- Rush production. Standard turnaround is about a week; expedited options may carry an added cost where offered.
- Extra print placements. The base price covers front-side design; back prints or additional placements are set by the vendor as add-ons.
- The monthly plan fee itself ($0, $59, or $105) is separate from the per-unit polo base price and covers the full shop, not just one product.
Run Your Own Polo Margin Numbers
$34.88 VIP base. Set your own retail price and keep the difference.
Start FreeFrequently Asked Questions
What is the actual base price of a custom Sport-Tek polo?
$41.93 on the free plan or $34.88 on the Self-Service and Done-For-You VIP plans.
Are there setup fees for printing a logo on a Sport-Tek polo?
No. The base price covers the blank, printing, and packing with no setup or per-color charge.
How much profit should I expect per polo?
Bear Grips suggests a $10 default profit target, though many vendors price polos with $12 to $20 margin. There is no restriction on the retail price you set.
Does the VIP plan pay for itself if I only sell polos?
Yes, once volume passes roughly 9 polos a month, the $7.05 per-unit savings covers the $59 VIP fee.
Bear Grips Pro Shops