Setting Up a Skate Shop Online Store for Apparel

A physical skate shop only sells to the riders who walk through the door on a given day. A branded online store reaches past that: out-of-town riders who visited once on a trip, past customers who moved away, and social followers who discovered the shop online but live too far to visit. Bear Grips Pro Shops builds that storefront on its own branded URL with no separate website build required, and it takes under an hour to set up.

Why an Online Store Matters Even With a Physical Shop

Three groups of customers only buy through an online store: riders who visited on a trip and want a piece to remember it by, former regulars who moved away, and social media followers who discovered the shop or crew online but live too far to walk in. None of these customers convert without a link they can order from directly.

What a Branded Online Store Needs

• A logo or deck art: uploaded once, applied across every product.
• Product mockups: generated automatically once the design is uploaded, no photography required.
• A checkout: the customer pays, picks size and color, and the order routes to print automatically.
• A shareable URL: one link to post everywhere the shop or crew already has an audience.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Setup, Step by Step

1. Sign up at shops.beargrips.com/for/skateboarding and upload the shop or crew logo.
2. Pick the starter products: tee, hoodie, hat.
3. Set retail prices for each piece.
4. Customize the storefront with the shop name, colors, and social links.
5. Share the URL at the counter, on social, and with the crew.

Connecting the Online Store to the Physical Shop

The online storefront works best as an extension of the physical shop, not a separate business. Print the URL on receipts, add it to lesson or clinic booking confirmations, and mention it at the counter. Every order, online or off, ships the same way: printed on demand, free shipping, about a week to the customer's door.

Frequently Asked Questions

Do I need to build a separate website?

No. The storefront runs on its own branded URL, no additional website build required.

How long does setup actually take?

Under an hour for a shop with a logo or deck art ready. Most setups happen during a slow afternoon at the counter.

Can customers order without visiting the physical shop?

Yes. The online storefront works independently and reaches customers who never visit in person.

Who handles payment processing and shipping?

The platform handles both. Orders route straight to print and ship free direct to the customer.