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The Skate Shop Apparel Lineup: What to Stock (and What We Do Not Print)

March 27, 2026 6 min read By Wyatt Sandoval
Quick Answer
Table of Contents
  1. Core tees and tanks
  2. Hoodies, crewnecks, and joggers for cold sessions
  3. Hats for the counter and the crew
  4. What is not in the catalog
  5. Building a tiered starter shop
  6. Frequently Asked Questions

Not every product in a 200-item apparel catalog fits a skate shop or crew. This is the working lineup, organized by what actually sells at a skate shop counter, a crew meetup, or a small skate brand drop, plus a clear line on what this program does and does not cover. Nothing here replaces your hardware. This is what a rider puts on before a session and after it.

Core Tees and Tanks

The tee is the entry point for almost every skate apparel buyer. The Bear Grips Airlume cotton tee runs $19.88 VIP base, with premium cotton and triblend options from $23.88 to $25.88 and an oversized boxy tee at $24.88 for shops leaning into a streetwear look. Tanks run $19.88 to $25.88 and move in warm months when a full tee feels like one layer too many.

Hoodies, Crewnecks, and Joggers for Cold Sessions

Early morning sessions and winter skateparks mean skate shop customers need warm layers, not just tees. The Comfort Soft Hoodie runs $36.88 VIP base, the Champion Performance Hoodie steps up to $45.88, and a crewneck sweatshirt sits at $34.88. Joggers and sweatpants run $39.88 to $48.88 for the shop that wants to cover a full head-to-toe look at the counter.

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Hats for the Counter and the Crew

A hat is often the fastest-selling item at a skate shop counter, since a snapback or 5-panel is a low-cost buy and travels well as a gift. Snapback, rope, and 5-panel styles run $25.86 to $29.86, available printed or embroidered depending on the design.

What Is Not in the Catalog

This program does not print decks, trucks, wheels, bearings, or grip tape. The catalog is apparel only: tees, tanks, hoodies, crewnecks, joggers, shorts, and hats. Keep your existing deck and hardware suppliers for the board itself, and use this program for everything the shop, crew, or brand sells alongside it.

Building a Tiered Starter Shop

The Free plan covers 3 live products at a higher base price, a fine way to test a tee, a hoodie, and a hat before committing further. Self-Service VIP at $59 a month unlocks the full 200-product catalog at the lowest base price, letting a skate shop build out tees, tanks, hoodies, joggers, shorts, and hats into one complete branded storefront.

Build Your Skate Shop Apparel Lineup

Tees from $19.88, hoodies from $36.88, hats from $25.86. Apparel only, no minimum.

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Frequently Asked Questions

Can I get decks or grip tape through this program?

No. Decks, trucks, wheels, and grip tape are outside the catalog. This covers apparel only, sold alongside whatever hardware supplier you already use.

What is the cheapest item I can stock?

The Bear Grips Airlume cotton tee at $19.88 VIP base is the lowest-cost entry point in the lineup.

Do I have to stock all 200 VIP products?

No. Most skate shops run 8 to 15 core pieces even on the full VIP plan and add seasonally from there.

Can I sell hardware and apparel through the same storefront?

The Pro Shop storefront covers apparel only. List your hardware through your existing point of sale or site and link customers to the apparel shop for merch.

Wyatt Sandoval
Wyatt SandovalOutdoor Recreation Writer

Wyatt grew up on a working ranch in Wyoming and writes about the outdoor recreation niches, from hunting clubs to rancher merch. His specialty is the apparel side of small-town outdoor businesses and member-driven clubs.

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