Shopify Store Owner Branded Apparel

Shopify store owners run an existing brand on a single core product or product category. Branded apparel is almost always the cheapest, highest-margin line extension available to them. The shop runs at shops.beargrips.com under the brand slug, no Shopify integration, no inventory, no warehouse. Apparel pieces start at $19.88 per tee at the VIP base with no minimum order.

Why Shopify Owners Add A Separate Apparel Shop

Most Shopify owners try the in-Shopify print-on-demand integrations first. Three problems hit:

• Mockup management overhead: every variant of every color needs a mockup, and Shopify product pages need long descriptions to rank
• Inventory display issues: out-of-stock states confuse customers who expect the main product to ship
• Theme inconsistency: apparel needs size charts, color swatches, and fit photos that the core brand theme was not built for

A dedicated apparel storefront at shops.beargrips.com under the brand slug solves all three. Promote the link from the main Shopify site footer, customer emails, and packaging inserts.

How The Separate Apparel Shop Works

Three-step setup:

1. Create the shop at shops.beargrips.com/for/ecommerce-startup, picking a brand slug (e.g., shops.beargrips.com/your-brand).
2. Upload the logo and pick starter products. Most Shopify owners launch with 1 tee, 1 hoodie, 1 hat.
3. Promote the link from the Shopify site footer, the order confirmation email, and the packaging insert.

The apparel shop handles checkout, payment, printing, and shipping. The Shopify owner sets retail prices and the founder profit pays out on a recurring schedule.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Pricing Apparel Against The Shopify Core Brand

The pricing rule: match the brand tier of the existing Shopify store.

Shopify AOV	Tee retail	Hoodie retail	Hat retail
$30-60	$32-38	$55-65	$32-38
$60-150	$38-44	$65-78	$38-44
$150-300	$44-55	$78-110	$44-58

Premium brands undercharging on apparel signals cheap merch and dilutes the brand. Match the tier.

Promoting The Apparel Shop From Shopify

The highest-leverage promotion spots:

• Shopify site footer: permanent "Shop Apparel" link
• Order confirmation email: PS at the bottom pointing to the apparel shop
• Customer thank-you email (day 3): dedicated email featuring the founder hoodie
• Packaging insert: small card "Want the merch? Shop it here"
• Instagram bio link tree: one of the 3-5 links
• Founder podcast appearances: pinned in show notes

When To Skip A Branded Apparel Line

Not every Shopify store benefits. Skip if:

• Customer list is too small: under 500 customers, the apparel line will earn less than the founder's time to manage it
• Brand has no visual identity: a brand without a recognizable mark sells almost no apparel
• Cash flow is tight: the apparel shop costs $0 upfront but does take 30-60 minutes a week to manage
• Brand is white-label / private-label: customers buy the product, not the brand; apparel will not move

Frequently Asked Questions

Do I need to integrate this with Shopify?

No. The apparel shop is a standalone storefront at shops.beargrips.com. Promote the link from the Shopify site; no code or integration required.

How does payment work?

Customers pay at the Pro Shops checkout. The founder profit accumulates and pays out on a recurring schedule.

What is the cheapest way to start?

A single Airlume Cotton Tee at $19.88 VIP base. Add a hoodie and hat once the tee starts selling.

Can I match my Shopify theme branding on the apparel shop?

Yes. The apparel shop accepts a logo, brand colors, and a header image. The shop reads as part of the same brand.