The baseline squad apparel revenue assumes only core apparel: sideline tee, practice tee, and squad hoodie. Most squads can sustain this on the free Pro Shops tier (3 products) or the $59/month VIP tier (200 products).
| Squad Size | Items Per Cheerleader Per Season | Markup | Season Revenue |
|---|---|---|---|
| 15 cheerleaders | 3 | $10 | $450 |
| 20 cheerleaders | 3 | $10 | $600 |
| 25 cheerleaders | 3 | $10 | $750 |
| 30 cheerleaders | 3 | $10 | $900 |
| 50 cheerleaders (multi-squad) | 3 | $10 | $1,500 |
The math: Squad Size x Items Per Cheerleader x Markup = Season Revenue
Three items per cheerleader is the conservative baseline. Active cheerleaders in strong programs often buy 5-7 items across the season (multiple sideline variants, hoodie, practice tee, plus event apparel). The squad can run the math both ways.
Each apparel event layered on top of the baseline adds a separate revenue line:
| Event | Per-Squad Revenue (25-cheerleader squad) |
|---|---|
| Homecoming spirit week (avg 3 shirts ordered per cheerleader) | $750 ($10 x 25 x 3) |
| Senior night apparel (entire squad) | $250 ($10 x 25) |
| End-of-season banquet apparel | $250 ($10 x 25) |
| Competition apparel (if applicable) | $250 ($10 x 25) |
| Pep rally apparel (avg 1-2 per cheerleader) | $250-500 |
| Captain apparel (3-5 captains) | $30-50 |
| Total event revenue per season | $1,780-2,050 |
Combined with the $750 baseline, a 25-cheerleader squad running a full event apparel program earns approximately $2,500-3,000 per season.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Family supporter apparel multiplies revenue because it scales with family size, not just squad size. For a 25-cheerleader squad where each cheerleader has an average of 3 family members buying supporter apparel:
| Per-Squad Volume | Per-Squad Revenue | |
|---|---|---|
| Cheer mom shirts (25 moms x 1 shirt) | 25 | $250 |
| Cheer dad shirts (20 dads x 1 shirt) | 20 | $200 |
| Family general supporter (25 families x 1 extra shirt) | 25 | $250 |
| Cheer grandparent / sibling apparel (10 families) | 10 | $100 |
| Total family revenue | $800 |
Family supporter apparel often equals the squad-only apparel revenue. Programs that actively promote family apparel through parent meetings and game-day promotion sometimes see family apparel outpace squad apparel in volume.
Combining baseline + events + family apparel, a fully-implemented 25-cheerleader squad apparel program annual revenue:
| Layer | Annual Revenue |
|---|---|
| Baseline sideline, practice, hoodie | $750 |
| Event apparel (spirit, senior, banquet, competition, pep rally, captain) | $1,780-2,050 |
| Family supporter apparel | $800 |
| Annual total | $3,330-3,600 |
For high school programs with multiple squads (varsity + JV + freshman = ~60-75 cheerleaders combined):
For the largest cheer programs with strong family supporter culture and active multi-squad event lineups, annual squad treasury revenue can reach $12,000-15,000 per program.
Squad treasury revenue from apparel typically funds:
For squads that historically struggled to fund all of these line items through traditional fundraising (car washes, candy sales, sponsorship asks), the apparel program is often the single most efficient funding source per dollar of effort.
Set up a free Pro Shop, plug in your squad size and markup. Watch the math compound across events. Zero inventory.
Start FreeA 25-cheerleader squad with a basic apparel program earns approximately $750 in baseline season revenue. Adding event apparel and family supporter apparel pushes total annual revenue to $3,000-3,600. Larger multi-squad programs reach $8,000-12,000 per year.
Most squads set a $8-15 markup per item. The exact markup depends on family budget tolerance and the squad's revenue needs. Some squads run cost-plus pricing (no markup) for families with financial constraints and add markup for family supporter apparel where the audience is broader.
For most squads, apparel revenue can fund the end-of-season banquet entirely. A 25-cheerleader squad earning $2,500-3,000 in season apparel revenue can absorb $1,500-2,000 banquet costs and still have surplus for other squad expenses.
Most programs find that apparel revenue replaces 50-80% of traditional fundraising effort. Squads may still run one or two larger fundraising events (sponsorship asks for major equipment purchases, etc.) but no longer need ongoing small fundraisers like car washes or candy sales.
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