Rec league apparel revenue depends on three numbers: how many players are in the team or league, how often each player buys, and the margin set per item. This post walks through realistic revenue scenarios for single-team captains, league commissioners, and multi-sport agencies. Numbers include the levers that move revenue up.
| Team Size | Items per Player per Season | Avg Margin | Per-Season Revenue |
|---|---|---|---|
| 8 players | 1.5 | $10 | $120 |
| 12 players | 2.0 | $11 | $264 |
| 16 players | 2.0 | $12 | $384 |
| 20 players | 2.5 | $12 | $600 |
For captains running stores across spring + fall + winter (3 seasons per year), multiply the per-season revenue by 3. A 12-player team captain running stores across 3 seasons typically earns $700 to $900 per year in captain margin.
| League Size | Total Players | Items per Player per Season | Avg Margin | Per-Season Revenue |
|---|---|---|---|---|
| 6 teams | 72 players | 1.8 | $11 | $1,425 |
| 10 teams | 120 players | 1.8 | $12 | $2,592 |
| 16 teams | 192 players | 2.0 | $12 | $4,608 |
| 24 teams | 288 players | 2.2 | $13 | $8,232 |
Commissioners running multi-season leagues across the full year (spring + summer + fall + winter) multiply per-season revenue by 4. A 16-team league commissioner running stores across 4 seasons typically earns $15,000 to $20,000 per year in league apparel revenue.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.For parks and rec departments or independent rec league agencies running multiple sports across the year:
| Agency Setup | Total Annual Players | Annual Revenue |
|---|---|---|
| Single-sport, single-season league (16 teams) | 192 | $4,608 |
| Two-sport agency (kickball + softball, both 12 teams) | 288 | $7,500 |
| Four-sport agency (kickball, softball, volleyball, dodgeball) | 500 | $13,500 |
| Full parks and rec department (10 leagues, multi-season) | 1,200+ | $30,000+ |
Agencies running multiple sports across the full year share infrastructure: one Pro Shops account, one logo, one staff polo program. Each league or sport gets its own product collection. The agency margin compounds across the full portfolio.
A typical 12-team league running its Pro Shops store actively across 5 years:
| Year | Total Players | Revenue | Cumulative |
|---|---|---|---|
| 1 | 120 | $2,500 | $2,500 |
| 2 | 144 | $3,400 | $5,900 |
| 3 | 180 | $4,800 | $10,700 |
| 4 | 200 | $6,200 | $16,900 |
| 5 | 240 | $8,000 | $24,900 |
$24,900 across 5 years from one rec league apparel store. Zero inventory risk, no upfront cost on the free tier, no coordinator hours.
Free tier, no upfront cost. Run the numbers for your team or league size and start earning margin in week one.
Start FreeFor a single 12-player team across one season, $200 to $500. For a 12-team league commissioner across one season, $1,500 to $4,000. For multi-sport agencies running stores across the full year, $10,000 to $30,000 is realistic.
Championship and bracket-week drops are the highest concentrated revenue lever. Funny team names drive higher buy rates. Multi-product bundles lift average order value. Seasonal design rotation increases per-player purchase frequency. The combination of all four can 3x to 5x baseline revenue.
No. The free Pro Shops tier has zero upfront cost. VIP plans at $59 or $109 per month unlock features but pay for themselves within the first 5 to 10 items sold per month.
Bear Grips pays out the margin set on every sale directly to the captain or commissioner's linked account on a recurring schedule (bi-weekly on VIP plans). The league does not invoice, does not chase, and does not handle any of the sale-side accounting.
Bear Grips Pro Shops