Realtor Team Store Launch Playbook

Launching a realtor team store on Pro Shops takes about an afternoon. Sign up free. Upload the team logo. Pick 3 to 15 starter pieces (polo, listing day tee, hoodie are the core three). Set retail markup. Share the shop link with the team via Slack, Trello, or email. Live shop, every agent orders direct, no team coordination required. Here is the launch walk through specific to real estate teams.

Step 1: pick the plan

Free plan: $0 per month, 3 products live, higher base price per item. Self Service VIP: $59 per month, 200 products live, $4 to $11 lower base price per item. Done For You VIP: $109 per month, 250 products, we handle product picks, pricing, mockups, and shop layout for you. For most real estate teams with 8 or more agents, Self Service VIP pays back its monthly cost within the first month of agent orders. Free plan works for testing with 3 to 5 agents.

Step 2: upload the team logo

• PNG with transparent background preferred. JPG works if the background is the print color.
• Single color or two color logos print most predictably across all blueprints.
• Square aspect ratio prints largest on tees, hoodies, polos, and hats.
• For teams within a brokerage: confirm brokerage branding rules. Most allow team logo plus a small "powered by [brokerage]" line.
• For independent teams: the team logo stands alone.

Step 3: pick starter products

The strongest real estate team starter set:

• Mens Premium Cotton Pique Polo: showings, office days, embroidered.
• Womens Premium Cotton Pique Polo: same for female agents.
• Comfort Soft Hoodie: team off duty piece, lifestyle.
• Premium Cotton Crew Tee: listing day apparel, casual team wear.
• Classic Rope Hat: branded hat for team and client gifts.
• Mens Performance Polo Shirt: walking listings in hot climates, wicking polo.

Free plan picks 3. VIP plan picks all 6 plus expansion variants (open house tees, premium hoodies, joggers, button shirts).

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Step 4: set retail markup

Real estate team apparel pricing has two purposes. As required staff wear (polos, listing day pieces), the team typically charges $0 markup or low markup and treats the apparel as a team expense. As lifestyle and client gift pieces (hoodies, hats), the team can charge full retail to agents who want them. Common markups: polo $44 to $52 retail ($9 to $17 margin), hoodie $58 to $72 retail ($21 to $35 margin), hat $36 to $44 retail ($6 to $14 margin). Set what your team supports.

Step 5: share the shop link

• Slack pin or team Trello board.
• Welcome email for new agent onboarding.
• Team meeting announcement when the shop goes live.
• Email signature link for the team lead.
• Client gift program: separate shop link for closings team to use.

Step 6: ongoing operations

Once live, the shop runs in the background. New agents onboard: send shop link, they order their polo and listing day pieces in their size. Quarterly: rotate one new design or seasonal piece (sweater for winter, lighter performance polo for summer). Annually: refresh the team apparel set with new designs or sponsor logo updates.

Frequently Asked Questions

How long does setup actually take?

About 2 to 4 hours of focused work. Free plan setup with 3 products is faster. VIP setup with 15 to 30 pieces takes a full afternoon.

Can the team have a separate shop for client gifts vs agent apparel?

One shop is the cleaner approach. Two categories within one shop (Agent Wear and Client Gifts). The team lead manages one catalog and one payout stream.

Do we need approval from our brokerage to run a team shop?

Confirm your brokerage branding policies. Most major brokerages (KW, Compass, eXp, Berkshire, RealtyOne, Coldwell Banker) allow team apparel that includes brokerage attribution. Some restrict logo placement or color usage. Check before launch.

Whats the breakeven on the Self Service VIP $59 per month?

Roughly 5 to 6 piece sales per month at default markup. Most teams cross that within 30 to 60 days of launch.