Bear Grips Pro ShopsProfit Margins on Branded Apparel for Women Over 50: The Real Numbers
- Bear Grips VIP base prices for women's activewear range from $19.88 for a basic tee to $54.88 for signature leggings.
- Studios commonly retail a branded tee at $28 to $34, a quarter-zip at $52 to $60, and leggings at $68 to $78.
- That pricing structure leaves $8 to $23 in margin per piece after the base cost, before any subscription cost.
- Vendors set their own retail price on every product, so margin is a decision, not a fixed rate.
Members over 50 are reliable retail buyers, and that means the apparel line is not just a branding exercise, it is a real revenue line. Here is what the numbers actually look like when a studio or gym sells custom apparel to this member base, using real Bear Grips catalog base prices.
VIP Base Prices for Women's Apparel
| Product | Brand | VIP base price |
|---|---|---|
| Women's Favorite Tee | Bella+Canvas | $19.88 |
| Ladies Racerback Tank | Next Level | $19.88 |
| Women's Premium Cotton Tee | Next Level | $23.88 |
| Ladies' Moisture Wicking Tee | Sport-Tek | $25.88 |
| Women's Premium Cotton Pique Polo | Gildan | $34.88 |
| Women's Quarter-Zip Pullover | Sport-Tek | $29.88 |
| Comfort Soft Hoodie | Bear Grips | $36.88 |
| Women's Premium Cropped Hoodie | Bella+Canvas | $47.88 |
| Padded Sports Bra | Bear Grips | $45.88 |
| Women's High-Waist Pocket Leggings | Bear Grips | $54.88 |
Suggested Retail Pricing and Per-Piece Margin
| Product | VIP base | Typical retail | Margin per piece |
|---|---|---|---|
| Basic tee | $19.88 | $28 - $32 | $8.12 - $12.12 |
| Moisture wicking tee | $25.88 | $34 - $38 | $8.12 - $12.12 |
| Quarter-zip pullover | $29.88 | $52 - $58 | $22.12 - $28.12 |
| Comfort Soft Hoodie | $36.88 | $58 - $65 | $21.12 - $28.12 |
| High-waist leggings | $54.88 | $74 - $85 | $19.12 - $30.12 |
The default recommended profit across the catalog is $10 per item, but vendors set their own price with no restrictions, so a studio that knows its member base can price well above that default.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.A Worked Example: 40 Members, One Season
A studio with 40 members over 50 who each buy one branded tee and one quarter-zip over a season, at the margins above, nets roughly $600 to $1,200 in profit before any bulk order risk or leftover inventory. Compare that to a bulk print run where unsold sizes eat directly into the same margin.
Where the Monthly Subscription Fits In
The free plan costs $0 a month and lists 3 products at a higher base price. Self-Service VIP is $59 a month for 200 products at the lowest base prices, saving $4 to $11 per item compared to the free tier depending on the product. Done-For-You VIP is $105 a month and includes a personal advisor who handles mockups, pricing, and shop layout every month. For a studio moving more than a few dozen pieces a season, the VIP base price savings alone typically cover the subscription.
See Your Own Margin Numbers
Free plan to test pricing, or VIP for the lowest base prices across 200 products. You set the retail price and keep the margin.
Start FreeFrequently Asked Questions
What is the minimum margin I should expect on a branded tee?
Most studios clear $8 to $12 per tee after the VIP base cost. Premium fabrics and quarter-zips or hoodies clear $20 or more per piece.
Does Bear Grips take a cut of my retail price?
No. You set the retail price and keep the difference between that price and the base cost. There is no revenue share on individual sales.
Is the free plan enough to test pricing before upgrading?
Yes. The free plan lists 3 products, enough to test one or two pieces with real members before committing to a paid plan.
Do bigger orders lower the base price?
No. The base price is set by plan tier, not order volume. One piece and a hundred pieces cost the same per unit, which is what removes the bulk-order risk.
