Podcast T Shirts: Custom Tees for Your Show and Its Listeners

The t shirt is the volume product in every podcast store: the lowest price point, the easiest yes, and usually the first thing a listener buys after deciding they are a fan. It is also where the catchphrase lives. The Airlume Cotton Athletic Tee ($19.88 VIP base) handles the everyday tee job, with the Premium Triblend Crew ($23.88) and the Oversized Boxy Crop Tee ($24.88) covering lifestyle and streetwear audiences. This guide covers which tees to stock, where the print goes, and the pricing math per shirt.

The three tees a podcast store should stock

• Airlume Cotton Athletic Tee ($19.88): the default. Soft combed cotton, sharp print reproduction, the tee most listeners expect.
• Premium Triblend Crew Tee ($23.88): softer hand and a drapier fit for shows with a lifestyle brand.
• Oversized Boxy Crop Tee ($24.88): the Comfort Colors boxy silhouette for younger audiences.

Add the Women's Favorite Tee and the Ladies Racerback Tank (both $19.88) so the store fits the whole audience, not half of it.

Print placements that work for show tees

• Center chest, big type: the catchphrase treatment. 10-11 inches wide.
• Left chest crest: the show icon small on the front, wearable anywhere.
• Crest plus full back: small front logo, big back graphic. The format that makes episode-list and tour-style designs work.
• Sleeve hit: episode number, season year, or the show's founding year in small type.

Design direction for what goes in those placements lives in the podcast shirt design ideas guide.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Colors: stock black, then add range

Black with a light print is the top seller in nearly every show store. Build the palette around it:

• Black with white or cream print
• Heather charcoal with a bright accent color
• Sand or natural with black print
• One color pulled from the show's cover art, so the store visually matches the feed

Four to six colors is plenty. Every added color is free to offer, but a tight palette keeps the store looking curated.

Pricing math per tee

Tee	VIP base	Typical retail	Margin per shirt
Airlume cotton tee	$19.88	$30-34	$10-14
Premium triblend	$23.88	$35-38	$11-14
Oversized boxy crop	$24.88	$38-40	$13-15

Free US shipping is already in the base, so the listed retail is the full listener price. Set prices once at shops.beargrips.com/for/podcast and adjust as sales data comes in.

Frequently Asked Questions

Can I print on the front and back at the same price?

Front and back print layouts are supported. The store shows the applicable price before you publish the product.

What size range do the tees carry?

XS through 3XL on the standard cotton tees, with women's cuts and youth tees available in the catalog.

Will the print survive regular washing?

Yes. Wash inside out in cold water for the longest print life.

How fast does a listener get their shirt?

About a week from order to doorstep, printed in the USA with free shipping.