"Does Lululemon have plus sizes" is a search people actually type, and the fact that it needs asking says something about the retail experience. Studios and gyms that serve a size-diverse membership have an opening that has nothing to do with undercutting Lululemon on price and everything to do with covering the sizes Lululemon's in-store racks often do not stock deep. A studio's own branded line, printed to order in every size the studio offers, closes that gap directly.
Retail activewear brands, Lululemon included, have expanded size ranges over the years, but in-store selection and online availability by size still vary a lot by style and season. A member who cannot find their size in a retail store, or who has to hunt online with limited color options, is a member who would rather buy from a shop that fits them the first time. That shop can be the studio's own.
| Factor | Typical retail activewear rack | Print-on-demand studio shop |
|---|---|---|
| Size availability | Varies by style and store, often thin at the top of the range | Every size the studio enables, printed to order |
| Price by size | Sometimes higher for extended sizes | Same VIP base price across sizes on most products |
| Color choice by size | Limited in extended sizes | Full color range at every size |
See the full plus-size gym apparel buying guide for a size-by-size breakdown of the catalog.
The strongest framing is not "cheaper than Lululemon." It is "we stock your size." A studio that photographs real members across a range of sizes wearing the same design sends a clearer signal than any price comparison. That photo does more selling than a markdown ever could.
Because there is no minimum order and no inventory to hold, a studio can simply enable the full size range on its shop from day one and let member orders show which sizes actually move. No pre-purchase, no leftover mediums, no guessing.
Full size range at the same VIP base price, no minimum order, no leftover inventory in one size.
Start FreeLululemon has expanded its size range over recent years, though selection by style, color, and location can still vary. That variability is exactly the gap a studio's own line can close for its own members.
No. Most Bear Grips products hold the same VIP base price across the size range.
Enable the full range from the start. Since there is no minimum order, unsold sizes are never a cost. Only ordered pieces get printed.
Inclusive sizing is the stronger pitch. Members respond more to seeing their own size represented than to a price comparison alone.
Bear Grips Pro Shops