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Pilates Studio Shirts: Custom Branded Apparel for Clients and Staff

April 16, 2026 7 min read By Ava Lindstrom
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Table of Contents
  1. What a pilates studio shirt program actually needs
  2. Standard pilates studio tee design
  3. Pilates-friendly fits and fabrics
  4. Pricing math for a single-location studio
  5. What we make and what we do not
  6. Frequently Asked Questions

Pilates studio shirts are how a boutique studio extends its brand outside the four walls of the studio. Clients wear the studio cropped tee to brunch after a Saturday reformer class. Instructors wear the studio tank during teach time and the branded sweatshirt to coffee meetings with prospective clients. Below is the full pilates studio shirt program, with the pieces that work in 2026 boutique-studio culture and the per-piece pricing that lets even a single-location studio run a real merch line.

What a pilates studio shirt program actually needs

Standard pilates studio tee design

Boutique pilates studio aesthetic skews minimal. Single-color logo, neutral base color, small placement. Loud event-tee design treatment that works for tournament tees does not translate to pilates studio merch.

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Pilates-friendly fits and fabrics

ItemVIP baseNotes
Oversized Boxy Crop Tee$24.88The signature pilates studio cropped tee, oversized fit, post-reformer aesthetic
Womens Premium Triblend Tee$24.88Soft triblend, fitted but not tight, alternative to the crop tee
Womens Premium Cropped Sweatshirt$44.88Heritage cropped sweatshirt, layering piece for cool-morning classes
Womens Premium Cropped Hoodie$47.88Cropped hoodie with kangaroo pocket, popular for studio drop-off / pick-up days
Womens Mid Length Racer Tank$29.88Reformer-friendly tank, range-of-motion safe, instructor-favorite
Signature Seamless Leggings$54.88Studio-branded leggings, often as TT graduation gifts and high-end client merch

Pricing math for a single-location studio

ItemVIP baseRetailProfit per piece
Oversized cropped tee$24.88$38$13.12
Cropped sweatshirt$44.88$68$23.12
Cropped hoodie$47.88$72$24.12
Studio racerback tank$29.88$42$12.12
Studio leggings$54.88$82$27.12

A 200-client studio that sells 30 pieces per month across the mix nets roughly $5,000-7,000 in annual merch profit on top of class revenue. Math depends on client base size and how aggressively the studio promotes the shop in newsletters and Instagram.

What we make and what we do not

We print every apparel piece a pilates studio needs: cropped tees, sweatshirts, hoodies, cropped hoodies, leggings, biker shorts, tank tops, racerback tanks, long sleeve tees, and joggers. We do not produce branded mats, branded foam rollers, branded resistance bands, or branded reformer-strap accessories. For those gear pieces source through your pilates equipment vendor and add the studio apparel on top.

Launch Your Pilates Studio Shirt Program

Upload your studio logo, pick the cropped tee and the cropped sweatshirt as your anchor pair. No minimum, free US shipping.

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Frequently Asked Questions

Do we have to order a minimum quantity?

No. Each piece prints individually. A single client cropped tee costs the same per-piece as a 100-piece order.

Can the studio offer instructor pieces and client pieces in the same shop?

Yes. The shop can sort pieces into collections (Client Apparel, Instructor Apparel, Limited Drops). Each piece has its own SKU and pricing.

How fast do studio shirts ship?

About a week US delivery from order placement. Many studios open pre-orders for a new design and ship to clients directly.

Can the same studio logo print on the tee, the hoodie, and the leggings at no extra cost?

Yes. The same logo file applies across every garment with no per-garment setup fee.

Ava Lindstrom
Ava LindstromYoga and Pilates Studio Owner

Ava owns two boutique yoga and Pilates studios in Colorado. After teaching for a decade she now focuses on running her studios and writes about studio branding, instructor apparel, and the shift toward heated and infrared practices.

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