Alumni shirts turn the overnight camp shop into a year-round asset. The shop runs in the summer for camper families. The alumni layer runs in the fall, winter, and spring through reunion weekends, anniversary events, and class-year reunions. Below is the alumni apparel program that the most successful overnight camps run to keep the shop revenue rolling outside the session months.
The class-year tee marks the year an alumna completed her last summer at camp. "CLASS OF 2019" or "FINAL SUMMER 2019". Alumni order through the shop, the tee ships with free US shipping, the alumna wears it to reunion weekend or college.
| Item | VIP base | When sold |
|---|---|---|
| Reunion weekend tee | $19.88 | Pre-order 4 weeks before reunion, walk-up at event |
| Reunion weekend hoodie | $36.88 | Pre-order for cool autumn reunion dates |
| Reunion crewneck | $34.88 | Pre-order |
| 5-year / 10-year / 25-year milestone tee | $19.88 | Anniversary-year reunions |
The founding-year tee is the heritage piece. "EST. 1962" or "SINCE 1948" with the camp logo. Sold year-round to alumni who want the camp-heritage piece. Often paired with the current-year camper tee as a "then and now" set.
Camps with 50+ year histories find the founding-year hoodie is one of the top sellers in the alumni layer of the shop. Older alumni and parents who attended themselves in the 1970s or 1980s buy these to wear to family events.
| Channel | Pieces sold annually | Profit per piece | Annual profit |
|---|---|---|---|
| Reunion weekend pre-orders | 80 | $13 | $1,040 |
| Class-year and milestone tees | 120 | $12 | $1,440 |
| Founding-year heritage hoodies | 40 | $18 | $720 |
| Spring graduation gifts | 30 | $13 | $390 |
| Annual alumni-layer profit | $3,590 |
For an overnight camp with 50+ year history and active alumni programming, the alumni layer often clears $3,000-6,000 in profit annually on top of the session-month shop revenue.
Class-year tees, founding-year hoodies, reunion-weekend pre-orders. Keep the shop earning year-round, not just in session months.
Start FreeKeep them live indefinitely for alumni purchases. The platform supports up to 250 live products on the DFY VIP plan.
4-6 weeks before the event. Ship time is about a week, allow buffer for size confirmations and walk-up additions.
Yes. Free US shipping on every order regardless of where in the US the alumna lives.
Most camps run one shop with categories. The camper-side pieces and alumni-side pieces all live in the same shop, sorted by collection.
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