How to Set Up an Online Golf Pro Shop

An online golf pro shop is the easiest revenue lever a clubhouse has not pulled. Members order direct from a branded storefront carrying the club logo. Each piece prints to order, ships in about a week, and the club keeps the markup. No inventory, no fulfillment, no minimums. Here is how to launch one this weekend.

Why Every Clubhouse Needs the Digital Companion

The physical pro shop is bound by floor space and cash. You can fit 20 strong SKUs on the wall and stock them two sizes deep. Everything outside that footprint — womens cuts, junior, plus, accent colors, off-season pieces, event apparel — never makes it onto the floor.

An online pro shop fixes that. The same logo, the same club, the same color story, on the full 63-piece catalog. Members search for the size they need, order direct, and it ships to their door. The clubhouse never touches a box.

What You Need Before Launch

Three things and a couple of hours.

• The club logo in a high-resolution file (vector preferred: SVG, AI, or EPS; PNG at 2000+ pixels works too)
• A short brand description for the store header (one or two sentences about the club)
• A decision on profit margin per piece (most clubs set $8-12 per polo, $10-15 per pullover; the platform lets you adjust)

That is the entire intake. No dev hours, no shop builder, no payment integration to wire up. Sign up for a free Pro Shops storefront, upload the logo, and the platform builds the front-end and product pages automatically.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

The Launch Sequence

Friday evening:

1. Create the free account at shops.beargrips.com
2. Upload the club logo
3. Pick the three anchor products: signature polo, club quarter-zip, club hat
4. Set retail prices (default $10 profit per item works for most clubs)

Saturday morning:

1. Add the secondary lineup: hoodies, crewnecks, long sleeves, womens cuts, junior sizing
2. Drop in an event collection if you have one coming up (member-guest, charity outing, opening day)
3. Set the homepage hero with a clubhouse photo

Saturday afternoon: send the link to the membership in a Sunday email. By Monday, the first orders are in.

Driving Members to the Online Shop

The link does not sell itself. The clubs that get to $30K+ per year online drive traffic four ways: a monthly member email featuring two new pieces, a QR code at the pro shop counter and on the cart racks, an event-specific collection drop with a one-week window, and a placeholder card in every new-member welcome packet.

The QR code at the counter is the single highest-converting traffic source. Members who already paused to buy something walk past it on their way out, scan, and shop the long-tail items they could not find on the physical wall.

What the Done-For-You Option Adds

If the head pro has no time and the assistant pro is busy stringing grips, the Done-For-You Pro Shops plan handles the entire build. A dedicated advisor takes the logo once, applies it to 15 trending products with front and back mockups, picks the top six color variants per item, writes the product titles and descriptions, sets pricing, and delivers a finished shop every month.

For clubs that want a fully managed digital pro shop and the head pro on the lesson tee, this is the easier route. See the pro shop overview for plan comparison.

Frequently Asked Questions

How long does it take to set up an online golf pro shop?

A self-service shop launches in two to four hours. Upload the logo, pick the anchor products, set retail prices, and write a short brand description. The platform handles the storefront, product pages, checkout, and fulfillment automatically.

Does the club have to hold inventory for the online shop?

No. Every piece prints on demand in the USA after a member orders. The club never holds inventory, never ships boxes, never deals with returns logistics. The platform handles fulfillment and the club nets the markup per piece.

How much does an online pro shop cost to run?

The free plan covers 3 live products at zero monthly cost. The Self-Service VIP plan at $59 per month carries 200 live products with the lowest base prices and full control. The Done-For-You VIP plan at $109 per month adds a dedicated pro shop advisor and a monthly built-and-styled shop refresh.

Can members order pro shop apparel online and pick it up at the club?

Members can ship to their home address, the clubhouse, or a friend. Most clubs let online orders ship directly to the member because the print-on-demand model is faster than batching at the club. About one-week delivery is typical.