NP-owned clinics and group practices run apparel programs differently from large hospital systems. A small practice does not have a purchasing department, a uniform vendor contract, or a master ordering system. What works is a flexible shop the practice runs itself, where each NP picks their own size and color and the piece ships direct to home.
Across NP-owned primary care, urgent care, women's health, dermatology, weight management, and telehealth practices, a clinic apparel program typically covers six categories:
All six categories can run from a single shop link with no inventory holding and no manual fulfillment.
The traditional problem with clinic team apparel: collecting sizes, credentials, and color preferences from every NP and assistant on a master spreadsheet, then placing one bulk order with the vendor. Sizes get wrong, late submissions miss the order, and someone ends up with a 3XL polo they did not order.
The shop-based approach removes the master spreadsheet entirely. Each provider visits the shop link, picks their own size, color, and credential personalization, and the piece ships to their home. The practice manager does not collect anything manually.
For clinic-paid runs (where the practice covers the cost), set retail equal to base cost. The shop functions as an internal procurement channel and each NP orders what they actually need, when they actually need it. For staff-purchased runs (where each NP buys their own piece), set retail at a small markup or at the standard $10 per piece margin.
Two pricing models cover almost every NP clinic program:
| Model | Retail Setting | Use Case |
|---|---|---|
| Cost-only (clinic-paid) | Retail = base cost | Clinic covers all apparel for staff. Annual retreats, NP week gifts, new hire welcome kits. |
| Small markup (cost-plus) | Retail = base + $5-10 | Hybrid model where the clinic absorbs the difference but each NP can also gift pieces to family/friends. |
| Standard markup (revenue) | Retail = base + $10-20 | Clinic-as-brand model. Off-duty pieces sold to staff, family, and patients with the margin funding clinic events or charity contributions. |
The standard NP clinic program runs cost-only for clinical day pieces (polos, quarter-zips, scrubs-adjacent) and standard markup for off-duty pieces (tees, hoodies, caps). One shop handles both at the same time.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.For NP-owned practices that build a clinic-brand off-duty apparel program (selling to staff, patients, and community supporters), the revenue math compounds over time. A practice with a 5-provider team, an established patient base of 2,000 active patients, and a moderate community following:
| Variable | Value |
|---|---|
| Community size (staff + patients + community) | 2,500 |
| Purchase rate (annual) | 4% (100 pieces sold) |
| Average margin per piece | $12 |
| Annual revenue from apparel program | $1,200 |
That number scales with community size. A 10-provider primary care group with 5,000 active patients and a stronger community following can hit $4,000 to $8,000 in annual apparel margin. For NP content creators running merch alongside a clinic, the apparel program can become the primary revenue stream rather than a side note.
None of this requires the clinic to hold inventory, manage fulfillment, or run a shipping operation. The full margin flows to the practice with each direct-to-buyer order.
For a small NP-owned practice with one or two providers, the Self-Service VIP plan ($59/month) is enough. The owner picks the products, sets retail pricing, and shares the shop link. Setup runs about an hour the first time, and updates take minutes after that.
For larger multi-provider practices and multi-location groups, the Done-For-You VIP plan ($109/month) is usually the better fit. A dedicated shop advisor builds out 15 trending products per month, writes descriptions, picks the top 6 color variants for each piece based on what actually sells, and prices each item based on real data. The clinic sends one design or logo per month and the shop advisor handles the rest.
For multi-location NP-owned practices running coordinated apparel across 3 to 10 clinics, the Done-For-You plan is almost always worth the $50/month upgrade over Self-Service. The time saved on per-location product setup, mockup creation, and pricing decisions pays for the plan in the first month.
Standard launch flow:
For ongoing program management, the shop link stays open all year. Seasonal refreshes (new colors for fall, NP week gift design in November, holiday team piece in December) can be added without rebuilding the shop.
Set up a clinic-wide apparel program in under an hour. Per-provider personalization, no inventory, no spreadsheet, full margin captured by your practice.
Start FreeEach provider visits the shop link and picks their own size, color, and credential personalization at checkout. The piece ships direct to home. The practice manager does not collect anything manually.
Self-Service VIP ($59/month) is enough for single-provider or small group practices where the owner sets up the shop. Done-For-You VIP ($109/month) assigns a dedicated shop advisor who builds 15 products per month, writes descriptions, and prices each item. Better fit for multi-provider and multi-location practices.
Yes. One shop handles both at the same time. Set clinical day pieces (polos, quarter-zips) at cost-only for staff and set off-duty pieces (tees, hoodies, caps) at standard markup for revenue. The shop link covers all of it.
For a 5-provider practice with 2,000 active patients and moderate community following, $1,000-$1,500 in annual margin is typical. For 10-provider groups with stronger community engagement, $4,000-$8,000 in annual margin is common. For NP content creators running merch alongside the clinic, the program can be a primary revenue stream.
Bear Grips Pro Shops