Longevity Retreat and Event Apparel

Longevity retreats and biohacker events are emotionally heavy: attendees fly in, spend 3 to 7 days deep in the practice, and leave changed. Branded retreat apparel turns the experience into a wearable artifact. Attendee tee, host hoodie, staff polo, supporter shirt: each variant lives in one shop, each is ordered direct by the buyer, each ships before the event. Here is the retreat apparel playbook.

The retreat apparel set

• Attendee tee: the universal piece, with retreat name and date.
• Attendee hoodie: premium variant for retreats in cool climates.
• Host or facilitator tee or polo: distinguishes hosts from attendees on the floor.
• Staff polo: embroidered, for retreat staff (chef, breath work facilitator, body work, hospitality).
• Supporter or sponsor shirt: brand of a sponsoring company or supporting partner.
• Founder edition limited piece: for first time or founding cohort attendees.

Pre retreat ordering timeline

Days before retreat	Action
45 to 60 days out	Shop live, attendee list emailed, ordering window opens.
30 days out	Reminder email, design preview, last call for first wave.
21 days out	Second reminder, soft deadline.
14 days out	Hard cutoff for guaranteed pre retreat arrival.
Retreat day	Attendees arrive with tee already in their bag.

Longer ordering window than gym meet day because retreat attendees are flying in and ordering early matters for packing.

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On site sales and post retreat backorder

For on site sales (attendees who missed the pre order window or want a second piece), the retreat host can pre order a small float of common sizes to the retreat venue or to the hosts home address. Sells at the front desk during the retreat. Post retreat, the shop stays open for backorder: attendees who want a hoodie after the retreat, sponsors who want additional pieces, alumni from prior years.

Retreat revenue math

Retreat attendees	Pre order conversion	Post retreat back order	Margin per piece	Total revenue
20 attendees	85 percent	15 percent uplift	$15	$293
50 attendees	80 percent	20 percent uplift	$15	$720
120 attendees	75 percent	25 percent uplift	$16	$1,800
300 attendees (large summit)	65 percent	30 percent uplift	$17	$4,309

Frequently Asked Questions

What if attendees miss the pre order deadline?

Pre order a small float to the venue or host address. On site sales cover late deciders. Or post retreat back order via ship to home (arrives 1 to 2 weeks after retreat).

Can the retreat host carry a wholesale stock and resell on site?

Yes. Host pre orders 25 to 50 pieces at the VIP base price to the host address, brings to the retreat, sells at retail markup. Combine with attendee pre orders for total coverage.

Should the retreat shirt include the retreat location?

Yes. Location plus date is the standard format ("Sedona Longevity Retreat, March 2026"). The location specificity makes it more meaningful to attendees.

What about annual recurring retreats?

Each years retreat gets its own variant. Annual attendees accumulate the collection (2024, 2025, 2026 variants). All live indefinitely in the shop.