Setting up a krav maga school apparel shop takes 15 to 30 minutes and costs nothing to start. At Bear Grips Pro Shops, your school gets a branded online store where students order directly, shirts ship from US print facilities, and you earn the profit on every sale. No inventory, no bulk orders, no coordination required from you.
A krav maga school store does three things that benefit the business: it generates passive revenue, it builds retention through branded belonging, and it creates brand visibility outside your studio walls.
The retention effect alone justifies the 15-minute setup. Students who own school-branded gear feel more committed to the school. They have made a tangible investment in the community. Research on organizational belonging consistently shows that branded merchandise increases member retention, and martial arts schools see this effect clearly: the student with three pieces of school gear is less likely to drop out than the student who never bought a shirt.
The revenue is real and recurring. Once the store is live, you earn profit every time a student, parent, or community member places an order. You do not lift a finger after the initial setup.
Here is the complete setup process:
The highest-converting starting lineup for a krav maga school store is three products:
Once these three are live and selling, add instructor polos, long sleeves, and seasonal items based on what students are asking for.
Here is what realistic revenue looks like across different studio sizes:
| Studio Size | Annual Buyers (40%) | Avg Items/Buyer | Margin/Item | Annual Revenue |
|---|---|---|---|---|
| 30 students | 12 | 2 | $10 | $240 |
| 75 students | 30 | 2 | $10 | $600 |
| 150 students | 60 | 2 | $10 | $1,200 |
| 300 students | 120 | 2 | $10 | $2,400 |
These estimates use a conservative 40% annual purchase rate and 2 items per buyer. Studios that actively promote their store during grading events, seminars, and new student onboarding see purchase rates above 60%. Raising margin to $15 per item increases revenue by 50% at every size. See full analysis at: krav maga studio merch revenue math.
The Done-For-You VIP plan at $109 per month is designed for studio owners who want the store revenue without spending time on setup. Here is what our team handles:
You send your design or logo once a month. Everything else is handled. Your store is live and selling without ongoing work from you.
Free setup, no inventory, no minimum orders. Students order directly and shirts ship from US print facilities in about a week.
Start FreeAbout 15 minutes for a self-service setup. Sign up, upload your logo, pick 3 products, set your prices, and your store is live. The Done-For-You VIP plan has our team build the full store for you, which takes 1 to 3 business days after you submit your logo.
No. Bear Grips Pro Shops is fully print-on-demand. Your students order and pay directly. Every shirt is printed and shipped after the order, so you never hold or purchase inventory.
Yes. You set a retail price above the base printing cost. Every time a student or community member orders, you earn the difference without doing any additional work. Most schools set a $10 margin per item as a starting point.
The free plan covers up to 3 products with no monthly fee, but base prices per item are higher. The Self-Service VIP plan at $59 per month unlocks 200 products and saves $4 to $11 per item on base prices. Most schools find the VIP plan pays for itself within a few sales per month.
Bear Grips Pro Shops