Karate, BJJ, and taekwondo schools each approach apparel differently. Karate leans traditional kanji and dojo crests. BJJ leans bold streetwear graphics inherited from the rashguard era. Taekwondo leans modern athletic with Olympic-style branding. The Bear Grips Pro Shops catalog works for all three. The design language is what differs. Here is how each discipline thinks about apparel and how to build a lineup that fits the program.
Karate apparel is traditional and crest-forward. The dojo logo, the style kanji, and the belt-color motif drive most designs.
Typical karate apparel lineup:
Best blanks: Airlume Cotton Athletic Tee, Premium Cotton Crew Tee, Comfort Soft Hoodie. The catalog stays mostly cotton because karate training does not require the moisture-wicking demands of grappling or kicking sports.
BJJ apparel evolved out of rashguard culture, which means it leans bolder, graphic-heavier, and more streetwear-influenced. The academy logo is often paired with stylized illustrations, animal motifs (the Roger Gracie lion, the Atos shark, etc.), and competition-team identity.
Typical BJJ lineup:
Best blanks: same Airlume tee for everyday, Comfort Soft Hoodie for travel, Premium Cotton Crew for heavier-weight designs. BJJ academies also lean into the Mens and Womens Premium Triblend Tees for a vintage, lived-in feel.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Taekwondo apparel is the most modern of the three. WTF/ITF affiliation, Olympic-style branding, and athletic-cut blanks drive the lineup. Many taekwondo schools have a clear corporate-feeling brand identity built around their school name in clean modern type.
Typical taekwondo lineup:
Best blanks: Mens Moisture-Wicking Tee, Mens Performance Polo, Mens Performance Quarter-Zip Pullover. Taekwondo training is kick-heavy and performance fabrics see more use.
Many martial arts schools teach more than one discipline. A school running both karate and BJJ programs can build a single Pro Shops storefront with separate product variants for each program.
Setup approach:
Pro Shops VIP supports up to 200 live products (Self-Service) or 250 live products (Done-For-You), which is plenty of room for three discipline programs and shared lifestyle pieces.
A 150-student school split 60 karate, 50 BJJ, and 40 taekwondo generates apparel revenue from each program independently:
| Program | Students | Annual Apparel Revenue |
|---|---|---|
| Karate | 60 | $3,700 |
| BJJ | 50 | $3,100 |
| Taekwondo | 40 | $2,500 |
| Combined | 150 | $9,300 |
The combined number is higher than single-program schools of the same total size because the design variety drives more incremental purchases. See the karate merch shop guide for full per-discipline revenue math.
One brand. Three programs. Up to 250 products. No inventory. Free US shipping on every order.
Start FreeKarate apparel is traditional and crest-forward with kanji wordmarks and dojo crests. BJJ apparel is graphic-heavier and streetwear-influenced, often featuring bold full-back illustrations and academy lineage references.
Yes. Pro Shops supports up to 250 live products on Done-For-You VIP, which covers three discipline programs and shared lifestyle pieces. Each program gets its own design variants under the parent school brand.
The Airlume Cotton Athletic Tee from Bear Grips works for everyday wear across karate, BJJ, and taekwondo. The Comfort Soft Hoodie covers travel and warm-up wear for all three.
Same blanks, different design language. BJJ leans bolder graphics and academy lineage. Karate leans traditional crests and kanji. Taekwondo leans modern athletic branding. All three work with the same 63-product catalog.
Bear Grips Pro Shops