Junior tennis parent shirts are the highest-margin segment in any well-run academy store. Dads, moms, and grandparents buy supporter apparel at higher retail prices than players ($35 to $50 mom tees, $55 to $65 hoodies), and they often buy multiple pieces across a season. We stock tees from $19.88, polos from $34.88, and hoodies from $36.88 in unisex, ladies, and tall cuts, all with academy logo plus optional player name customization.
Most academies focus the team store on players. The parent and grandparent demographic is 2-3x bigger by spend. A program with 50 players typically has 80-120 active parent and grandparent buyers across the year.
The math: 50 parent orders at $40 mom tee or $55 dad hoodie nets the academy $700-$1,000 just from supporter gear. Stock parent apparel from day one, not as an afterthought.
Dad gear:
Mom gear:
Grandparent gear:
The conversion magic: let parents order with their player's name on the back. Converts at 2-3x generic team-only shirts. Mom shows up to junior nationals with "Sarah Chen" on the back of her tee. Grandfather wears the same kid's name to coffee with the senior crew. Identity-driven, not just fan apparel.
| Item | VIP base | Common retail | Profit |
|---|---|---|---|
| Cotton tee + player name | $19.88 | $36 | $16.12 |
| Dad polo + player name | $34.88 | $48 | $13.12 |
| Pullover hoodie + name | $36.88 | $58 | $21.12 |
| Cropped hoodie + name | $47.88 | $68 | $20.12 |
Dads, moms, grandparents. Tees, polos, hoodies with academy logo and player name.
Start FreeYes. Per-order customization means each parent enters their own player's name at checkout.
Yes. Cotton tees and polos run through 3XL or 4XL on most styles.
Yes. Anyone with the URL can buy. Many academies share the URL with extended family in newsletters.
About one week US delivery.
Bear Grips Pro Shops