A HIIT studio merch shop should not be another item on the studio owner's plate. The Bear Grips Pro Shops model gives the studio a free branded online store, members order direct, and the studio earns margin on every sale without holding inventory or packing orders. Setup runs about 30 to 60 minutes from sign-up to live URL. Here is the full step-by-step, plus the realistic revenue math for HIIT studios of different sizes.
Sign up free at shops.beargrips.com. The Free plan supports 3 live products at higher base pricing. The Self-Service VIP plan ($59/month) supports 200 products at the lowest base pricing (saves $4 to $11 per item). For a studio with under 100 members, the Free plan works for testing. Studios with 100+ members usually move to VIP within the first month so they have enough margin to cover the higher member volume.
The branding step: upload the studio logo (PNG or SVG, both a light-on-dark and dark-on-light version if available), choose the shop URL slug (something like shops.beargrips.com/your-studio), and pick a brand color.
For a HIIT studio, the proven 8 to 12 product starter mix:
Each product has a base price (what we charge). Retail is up to the studio. The difference is the studio's margin per unit. The default profit recommendation is $10 to $15 per item. Typical HIIT studio retail pricing on the VIP base:
| Item | VIP base | Suggested retail | Studio margin |
|---|---|---|---|
| Performance tee | $23.86 | $36 to $40 | $12 to $16 |
| Performance tank | $19.88 | $32 to $36 | $12 to $16 |
| Performance hoodie | $45.88 | $62 to $68 | $16 to $22 |
| Cropped hoodie | $47.88 | $64 to $72 | $16 to $24 |
| Leggings | $54.88 | $72 to $82 | $17 to $27 |
| Sports bra | $45.88 | $58 to $64 | $12 to $18 |
| Snapback hat | $29.86 | $42 to $48 | $12 to $18 |
Realistic annual revenue for a HIIT studio merch shop, based on observed purchase rates across active studios:
| Members | Annual purchase rate | Avg margin per item | Annual revenue |
|---|---|---|---|
| 75 | 1.5 | $13 | $1,463 |
| 150 | 2.0 | $14 | $4,200 |
| 300 | 2.5 | $15 | $11,250 |
| 500 | 2.5 | $16 | $20,000 |
| 1000 | 3.0 | $16 | $48,000 |
This is passive margin. The studio team does no order fulfillment. The shop is shared via the studio Instagram bio, member email confirmations, and a QR code in the lobby.
The shop URL goes:
Members find it, buy, and the studio collects margin. The studio team never touches inventory.
The Done-For-You VIP plan ($109/month) is for studio owners who do not want to handle setup themselves. The studio sends the logo. We build the full shop layout, apply the logo to 15 trending products, create front and back mockups on every color variant, pick the top 6 colors per item, write product page titles and descriptions, set optimal retail pricing, and configure social link previews. The studio gets a ready-to-sell shop delivered every month. The studio just sends a new design when they want to refresh the collection.
Sign up free, upload your logo, pick your products, share the URL. Members buy. The studio earns margin on every sale.
Start FreeAbout 30 to 60 minutes for the self-service version. The Done-For-You VIP version is delivered live within a few business days of the logo upload.
The Free plan costs $0. The Self-Service VIP plan is $59/month. Members pay retail; the studio collects margin on each sale without any inventory commitment.
We handle the return process directly with the member. The studio is not involved in the return logistics. Margin adjustments for returned items are handled in the dashboard automatically.
Yes. Every Pro Shops account also includes an affiliate link. Refer another studio or business that signs up, earn 10% of their subscription forever plus $1/unit on their sales. This is paid by Bear Grips, on top of the studio's merch margin.
Bear Grips Pro Shops