How to Start a Longevity Coach Merch Shop

Starting a longevity coach merch shop on Pro Shops takes about an afternoon. Sign up is free. Upload the practice or personal brand logo. Pick 3 to 15 starter pieces from the catalog. Set retail markup. Share the shop link with clients, audience, or cohort. Live shop, no inventory, recurring revenue per order. Here is the step by step for longevity coaches specifically.

Step 1: pick the plan

Free plan: $0 per month, 3 products live, higher base price per item. Self Service VIP: $59 per month, 200 products live, $4 to $11 lower base price per item. Done For You VIP: $109 per month, 250 products, we handle product picks, pricing, mockups, and shop layout for you. For most longevity coaches with under 30 active clients, free plan works for testing. Once the shop sells 6 to 8 pieces per month, upgrade to Self Service VIP for better base price and more SKUs.

Step 2: upload the practice logo

• PNG with transparent background preferred. JPG works if the background is the print color.
• Single color or two color logos print most predictably.
• Avoid gradient and photographic logos (they show variance across fabric colors and print methods).
• Square aspect ratio prints largest and most consistently across tees, hoodies, polos, and hats.
• For solo coaches: personal brand mark or initials work. For clinics: clinic logo, possibly with the credential below.

Step 3: pick starter products

The strongest longevity coach starter set:

• Premium Cotton Crew Tee: coach work shirt and client retail.
• Comfort Soft Hoodie: highest margin retail piece.
• Mens Premium Cotton Pique Polo: clinical or session staff piece, embroidered.
• Classic Rope Hat: brand identity off the floor.
• Womens Premium Cotton Tee: female client demographic.
• Womens High Waist Pocket Leggings: hybrid coach piece for floor work.

Free plan picks 3. VIP plan picks all 6 plus expansion variants (long sleeve, tank, cropped, joggers).

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Step 4: set retail markup

Longevity coach markups run higher than general fitness merch because the audience has higher willingness to pay. Common ranges: cotton tee $35 to $45 retail ($11 to $21 margin), hoodie $60 to $85 ($23 to $48 margin), polo $44 to $58 ($9 to $23 margin), leggings $70 to $85 ($15 to $30 margin), hat $36 to $48 ($6 to $18 margin). Set what your client base supports. Per piece print captures markup on every order without volume risk.

Step 5: share the shop link

• Email to current client list with shop link.
• Shop link in the client onboarding email and welcome kit.
• Podcast description and Instagram bio link.
• Mention in client sessions and 90 day reviews.
• QR code at the clinic front desk if applicable.
• Affiliate partner outreach: other longevity coaches refer clients with your affiliate link, you earn commission.

Step 6: review monthly, rotate quarterly

Once live, the shop runs in the background. Monthly: log into the dashboard, see what sold, watch for trending pieces. Quarterly: rotate one new design or piece in for the next quarter (limited drops keep the shop fresh and drive re purchase from existing clients). Per piece print supports unlimited additions and removals at no cost.

Frequently Asked Questions

How long does setup actually take?

About 2 to 4 hours of focused work. Free plan setup with 3 products is faster. VIP setup with 15 to 30 pieces takes a full afternoon.

Do I need an LLC or business entity to run a coach merch shop?

No. Solo coaches can run shops as individuals. Payouts route to a personal account. Tax handling is the coachs responsibility.

Whats the breakeven on the Self Service VIP $59 per month?

Roughly 5 to 6 piece sales per month at default markup. Most coach shops cross that within 30 to 60 days of launch.

Can I run multiple shops (one for my practice and one for my podcast)?

One Pro Shops account per business. If the podcast and practice are distinct brands, run them as two accounts. If they share the same brand, one shop covers both.