How to Start a Field Events Merch Shop

February 21, 2026 7 min read By Marcus Okonkwo

Quick Answer

Sign up free, three products on the free tier covers a pilot season
Logo upload, product selection, retail markup, share link, total time about 45 minutes
Upgrade to Self-Service VIP for 200 products and lower base prices when scaling
Done-For-You VIP hands the build to an advisor who manages every season rollout

Table of Contents

Pick the Plan
Upload Logo
Pick Products
Set Pricing
Share Link
Frequently Asked Questions

Starting a field events team merch shop takes about 45 minutes from sign-up to the first product going live. The flow is logo upload, product selection, pricing, and a public shop link. Here is the step-by-step for throws coaches, vault coaches, and field events coordinators who want the shop live before next season.

Step 1: Sign Up and Pick the Plan

Free ($0/mo, 3 products): Covers a single-season pilot. Run a team tee, a team hoodie, and a coach polo on free.

Self-Service VIP ($59/mo, 200 products): Covers multi-season programs with full apparel coverage. Lower base prices for better athlete retail and coach margin.

Done-For-You VIP ($109/mo, 250 products): An advisor handles every season rollout. Send the year and logo each season, the advisor builds the products.

Step 2: Upload the Program Logo

Logo file requirements:

Transparent background PNG.
1500 pixels wide or larger.
Vector source preferred for embroidery.

If you do not have a clean PNG, the free background remover tool handles the conversion.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Step 3: Pick Anchor Products

For a field events team shop, start with 4 to 6 anchor products covering athlete, coach, and parent.

Athlete team tee or tank. The Sunday morning product.
Athlete team hoodie. Cold morning warm-up.
Coach polo or quarter-zip. Meet-day coach apparel.
Parent supporter tee. "Thrower Mom" or "Vaulter Dad" style.
Hat. Embroidered team mark on a snapback or rope hat.

Step 4: Set Retail Pricing and Profit Margin

Product	Base (VIP)	Added Margin	Athlete-Facing Retail
Tee	$20	$10	$30
Hoodie	$36 to $46	$15	$51 to $61
Coach polo	$34.88	$15	$49.88
Hat	$25.86 to $29.86	$10	$35.86 to $39.86

Step 5: Share the Shop Link

Team group chat or Slack. Pinned message in the field events channel.
Parent meeting handout. Pre-season parent meeting with the link in the handout.
Team kickoff email. First email of the season to athletes and parents.
School newsletter or athletic department announcement.

Start Your Field Events Shop

Free to start, 45 minutes to first product, no minimum. Set up before next season.

Start Free

Frequently Asked Questions

How long does setup take?

About 45 minutes for the first product going live. Add 15 minutes per additional product. Full shop with 5 products takes about 90 minutes.

Can we change pricing or designs after publishing?

Yes. Update at any time from the shop dashboard.

How do we test before sharing the link?

Place a test order with your own address. You receive a real shirt in a week, confirming print quality and packaging.

Marcus OkonkwoFootball and Track Coach

Marcus coaches high school football and track in the Midwest. He has been on the sideline for 18 years and writes about program identity, parent booster fundraising, and the apparel decisions that hold up across an entire season.