The group fitness instructor apparel program runs on two tiers. The studio funds the instructor kit at base cost (no margin). The member tier on the same shop link funds the program and earns the studio passive revenue. Below is the worksheet for sizing the revenue side honestly at a 200, 400, and 600 member studio.
| Team size | 4-piece kit per instructor | Annual cost |
|---|---|---|
| 6 instructors | $95 / kit | $573 |
| 12 instructors | $95 / kit | $1,145 |
| 25 instructors | $95 / kit | $2,386 |
Most studios refresh the kit annually. Some refresh every 18 months.
| Active members | Annual buyers | Margin / piece | Annual revenue |
|---|---|---|---|
| 200 | 60 | $12 | $720 |
| 400 | 140 | $12 | $1,680 |
| 600 | 220 | $15 | $3,300 |
Pickup rates assume a 25 to 35% annual purchase rate on active members, weighted toward the studio's top 100 most engaged.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.| Studio | Instructor kit cost | Member tier revenue | Net program |
|---|---|---|---|
| 200 members, 6 instructors | ($573) | $720 | +$147 |
| 400 members, 12 instructors | ($1,145) | $1,680 | +$535 |
| 600 members, 25 instructors | ($2,386) | $3,300 | +$914 |
The member tier almost always covers the instructor kit cost and leaves the studio net positive. The brand consistency across instructor and member apparel is the secondary win.
Each instructor can run their own personal shop alongside the studio shop. Personal merch (instructor name across the chest, signature catchphrase) earns the instructor $180 to $1,500 per month depending on their following.
See the side hustle merch playbook for the personal revenue side.
The Free plan supports 3 products and is good for a studio that runs a single-piece (one tee) apparel program. Most multi-format studios outgrow Free in month one.
The $59/month VIP plan unlocks the lowest base pricing (saving $4 to $11 per piece) and supports 200 products. The lower base alone pays back the monthly fee inside the first 30 to 50 member tier sales.
Two tiers, one shop link, no upfront cost. Studio funds the kit, members fund the program.
Start FreeUsually no. The instructor kit reads as part of the role. The studio funds it from the apparel budget, recovers it from the member tier margin.
Use 25% on active members. The 35% rate is a stretch goal once the apparel program is established.
Free works for 1 to 3 product programs. VIP pays back inside 30 to 50 member-tier sales, which most studios hit in month one.
Yes. Each instructor can run their own Pro Shops account for personal merch. The studio shop runs separately for studio-branded apparel.
Bear Grips Pro Shops