Bear Grips Pro ShopsGroup Fitness Instructor Apparel Revenue Math: Studio and Member Tiers
- The studio funds the instructor kit at base cost, no margin charged
- The member tier on the same shop funds the apparel program and earns the studio passive revenue
- Realistic studio earn: $800 to $4,000 annual from member apparel at a 200 to 600 member studio
- Instructor side hustle stack on top adds $180 to $1,500 per month for the instructor personally
The group fitness instructor apparel program runs on two tiers. The studio funds the instructor kit at base cost (no margin). The member tier on the same shop link funds the program and earns the studio passive revenue. Below is the worksheet for sizing the revenue side honestly at a 200, 400, and 600 member studio.
The Two Tiers in the Studio Apparel Program
- Instructor tier: Funded by the studio. Per-piece base cost. No margin charged. Instructor name on the sleeve.
- Member tier: Funded by the member. Per-piece base plus margin. No instructor name. Earns the studio passive revenue.
Instructor Tier: What the Studio Spends
| Team size | 4-piece kit per instructor | Annual cost |
|---|---|---|
| 6 instructors | $95 / kit | $573 |
| 12 instructors | $95 / kit | $1,145 |
| 25 instructors | $95 / kit | $2,386 |
Most studios refresh the kit annually. Some refresh every 18 months.
Member Tier: What the Studio Earns
| Active members | Annual buyers | Margin / piece | Annual revenue |
|---|---|---|---|
| 200 | 60 | $12 | $720 |
| 400 | 140 | $12 | $1,680 |
| 600 | 220 | $15 | $3,300 |
Pickup rates assume a 25 to 35% annual purchase rate on active members, weighted toward the studio's top 100 most engaged.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Net Math: Program Cost vs Program Revenue
| Studio | Instructor kit cost | Member tier revenue | Net program |
|---|---|---|---|
| 200 members, 6 instructors | ($573) | $720 | +$147 |
| 400 members, 12 instructors | ($1,145) | $1,680 | +$535 |
| 600 members, 25 instructors | ($2,386) | $3,300 | +$914 |
The member tier almost always covers the instructor kit cost and leaves the studio net positive. The brand consistency across instructor and member apparel is the secondary win.
Stacking the Instructor Side Hustle
Each instructor can run their own personal shop alongside the studio shop. Personal merch (instructor name across the chest, signature catchphrase) earns the instructor $180 to $1,500 per month depending on their following.
See the side hustle merch playbook for the personal revenue side.
Free Plan vs VIP Plan for the Studio
The Free plan supports 3 products and is good for a studio that runs a single-piece (one tee) apparel program. Most multi-format studios outgrow Free in month one.
The $59/month VIP plan unlocks the lowest base pricing (saving $4 to $11 per piece) and supports 200 products. The lower base alone pays back the monthly fee inside the first 30 to 50 member tier sales.
Open the Studio Apparel Program
Two tiers, one shop link, no upfront cost. Studio funds the kit, members fund the program.
Start FreeFrequently Asked Questions
Should the studio charge instructors for the team kit?
Usually no. The instructor kit reads as part of the role. The studio funds it from the apparel budget, recovers it from the member tier margin.
What pickup rate should we model conservatively?
Use 25% on active members. The 35% rate is a stretch goal once the apparel program is established.
Do I need the VIP plan for a small studio?
Free works for 1 to 3 product programs. VIP pays back inside 30 to 50 member-tier sales, which most studios hit in month one.
Can each instructor have their own personal shop alongside the studio shop?
Yes. Each instructor can run their own Pro Shops account for personal merch. The studio shop runs separately for studio-branded apparel.
