| Color | Why it works |
|---|---|
| Black | Hides print wear, pairs with any logo color, the highest-volume seller across almost every niche |
| Navy | Reads professional, common school and company color, safe for corporate shops |
| Heather grey | Casual and versatile, popular with gym and fitness audiences |
If you can only list one color to start on a free-plan shop, one of these three is the lowest-risk choice.
Maroon, royal blue, red, purple, and orange are less universal but far more important for a specific audience: they show up constantly in school and team color palettes. A shop built around a specific team or school should match the exact school or team color rather than defaulting to black, since brand recognition matters more than broad appeal in that context. Bright royal blue, orange, and purple in particular read as spirit-wear colors more than everyday-wear colors.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Light pink, light blue, and white sell to a narrower slice of buyers (often women's and youth audiences) and work well as a limited seasonal addition rather than a year-round default. White is the exception worth a second look: it shows off embroidery and dark-ink prints well, but shows dirt faster than any other shade, so it fits better for indoor-focused audiences (yoga studios, offices) than outdoor or gym-heavy ones.
The free plan caps a shop at 3 live products, which usually means one color per listed design. Self-Service VIP opens 200 product slots, room for several colors per design. Done-For-You VIP goes further: for $105/mo, Bear Grips picks the top 6 color variants per item for you, based on what actually sells, and builds front and back mockups on every color automatically. That curation step saves a lot of guesswork if you are not sure which of these shades to run.
List one color or several. Design once, print on demand in every shade you choose.
Start FreeBlack, followed by navy and heather grey. These three cover the widest range of buyers across gyms, teams, and companies.
Yes, if the shop is built around a specific team or school. Brand recognition matters more than broad appeal for that audience.
It shows off embroidery and dark prints well but shows dirt fastest of any shade. It works better for indoor-focused audiences than gyms or outdoor teams.
Yes. The Done-For-You VIP plan includes our team selecting the top 6 color variants per product based on what sells, with mockups built on every one.